SINGAPORE: Consumers are unlikely to be greatly impacted by the change in ownership of Esso petrol stations in Singapore, experts told CNA on Friday (Oct 24).
Nearly 60 stations, which are currently owned by ExxonMobil, will be acquired by Indonesia-based petrochemical producer Chandra Asri Pacific. The deal is expected to be completed by the end of this year, subject to regulatory approvals.
Chandra Asri said it will purchase fuel from ExxonMobil, operate the petrol stations under the Esso brand and maintain existing customer loyalty points and cards.
“We anticipate business as usual during the transition period and will work with Chandra Asri to provide a smooth experience for our customers,” said Ms Geraldine Chin, chairman and managing director of ExxonMobil Asia Pacific.
Since the brand is going to be the same, the change in ownership means “very little” for consumers, said energy consultant Tilak Doshi.
“They’re not going to force customers to change into another brand … so for customers, i think there’ll be a minimal difference. It’ll be the same brand, the same coupons, their loyalty points will remain,” he said.
Professor Lawrence Loh of the National University of Singapore’s (NUS) business school echoed that view.
“It’s a seamless changeover as consumers do not need to know the underlying supplier,” he said.
