China’s booming micro-drama sector is facing intensifying regulatory scrutiny, as Beijing launches a two-month campaign to crack down on “harmful, lowbrow and pirated” content in the industry.
The aim is to “standardise the creation and dissemination of short dramas and foster a healthier industry environment”, the body announced on Wednesday.
Micro dramas – also known as short dramas or vertical dramas – are fast-paced scripted shows divided into dozens of episodes that typically last just a few minutes.
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