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Singapore’s pasar malams turning to new products, social media to woo customers

 23/10/2025 3 Views
Singapore’s pasar malams turning to new products, social media to woo customers


OTHER STALLS FEELING THE HEAT

But for some stalls peddling more traditional items, a strategy switch was needed to keep customers happy. 

At Alshiya Couture, which has been selling ethnic wear at night markets for nearly a decade, sales manager Nazaranah Begam said customer expectations have changed dramatically.

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