
“I want to remind people that, even when you don’t feel it, you are loved, and you are seen,” says Cherry Yeung, the founder of Cute Soulz, a fledgling art and wellness project that has amassed more than 112,000 Instagram followers to date.
The brand’s signature character is a small, flower-like doll that Yeung calls the “Little Inner Child”. It lives in everyone’s heart, she says, but is too easily neglected when life becomes a blur of deadlines and commutes.


