New York: Agencies from the APAC region delivered a strong performance at The One Show 2026, securing multiple Best of Discipline honours and special awards during the ceremony held in New York. Leading the region’s tally was Ogilvy Singapore, which won three Best of Discipline awards for “Vaseline Verified” on behalf of Vaseline, in collaboration with Ogilvy South Africa Cape Town, Ogilvy UK London, and Ogilvy New York. The campaign earned top honours in Creator Content, Direct Marketing, and Public Relations, while also receiving the inaugural Best Use of TikTok award and the Creative Marketer Pencil.
By-Enjoy Fujian, alongside Graphic Design Association Shenzhen, won Best of Discipline in Design & Branding for “GDC Award 2025”, while Heralbony Co., Ltd. Morioka with Dentsu Inc. Tokyo secured the top honour in IP & Product Design for “Beyond Labels”.
Grey Thailand Bangkok, working with Chubcheevit Studio Bangkok and Visionary Group Co., Ltd. Bangkok, was awarded the prestigious Green Pencil for “Fertilizer 2.5” on behalf of Thai Health Promotion Foundation, recognising the year’s most environmentally conscious creative work.
Motion Sickness Auckland also emerged as a standout winner, receiving both the Fusion Pencil and a Sustainable Development Goals (SDG) Pencil for “The Māori Roll Call” created for Whānau Ora in partnership with Liquid Studios and Loupe. The work was recognised for its strong inclusion and diversity principles as well as its contribution towards social impact and sustainable development.
On the global stage, Publicis Conseil Paris, together with Prodigious Paris and Publicis Consultants Paris, won Best of Show for “Three Words” created for AXA. VML New York was named Agency of the Year, while Ogilvy Group secured Network of the Year honours. Other key winners included Rethink Toronto as Independent Agency of the Year, Apple Marcom Cupertino as Brand-Side Agency of the Year, and Whitecoat Singapore as Production Company of the Year.
The One Show 2026 also recognised emerging areas of creativity and innovation through special honours. The first-ever Best Use of TikTok award went to Ogilvy Singapore for “Vaseline Verified”, while AI Pioneer awards recognised organisations and brands pushing the boundaries of AI-led creativity.
