adidas is entering the pet category in Singapore with the launch of its first-ever Pet Collection, extending the brand’s lifestyle range into a new segment built around matching style for owners and their animals.
The collection will debut at Furkids Fiesta at Clarke Quay Fountain Square on 15 May, before rolling out online and at selected adidas stores from 24 May.
At the centre of the collection is the CALI TEE, a short-sleeve pet T-shirt made from 100 per cent cotton single jersey fabric.
It is available in four colourways (ballet pink, light blue, bright yellow and Rhine green) and features adidas’ signature design cues. The tee is offered in sizes for small, medium and large pets.
Beyond apparel, adidas is also introducing a wider set of accessories. These include a premium collar in burgundy and black, made from genuine leather and finished with gold-tone Trefoil studs and pendant detailing. Through Made For You, the brand’s customisation arm in Singapore, selected pieces can also be personalised.
