Target’s massive Pokémon collaboration is now available online. The collection, announced back in April, celebrates Pokémon’s 30th anniversary with over 75 Target-exclusive items at pretty darn reasonable prices.
Most of the collection takes inspiration from the late ’90s and early 2000s, featuring collaborations with brands like Lip Smacker and NatureWell. The only caveat? The items are a mix of in-store and online exclusives, making it a pretty ambitious feat to try and collect ‘em all.
Target x Pokémon 30th Anniversary Collection Just Dropped Online
Apparel makes up the majority of what’s now available online, with a full line of T-shirts inspired by individual Pokémon. We’re talking Gengar, Eevee, Charizard, and Jigglypuff – the classics, truly. The apparel is, for the most part, available in both adult’s and children’s sizes, with prices ranging from around $15 to $40.
In line with the late ’90s and early 2000s theme, you’ll find full lines of Pokémon-themed Lip Smackers and detangling brushes. On the less nostalgic end of the spectrum, there’s a good ol’ Charizard Funko Pop!.
A fair chunk of the collection is only available in stores, so you’ll have to confirm what stock is like at your local Target. We don’t know the full scope of what will be available online, but some items you may only be able to grab in-person include sticker sheets, water bottles, and a Kanto-themed jacket.


