New Healthpoint rewards among initiatives to attract more blood donors to mitigate potential supply crisis

New Healthpoint rewards among initiatives to attract more blood donors to mitigate potential supply crisis


STRENGTHEN YOUTH ENGAGEMENT, REACH OUT TO YOUNGER DONORS

Singapore’s youth donor pool is shrinking drastically, with donations falling by more than half from 20,000 to under 9,600 over the past decade, the authorities said.

This is despite an overall increase in donor numbers by 9 per cent. 

The decline is driven by a 15 per cent drop in youth population during the same period and declining participation rates among young people, HSA and SRC said.

SRC will be partnering with popular brands such as Mixue and Wiggle Wiggle to reach younger audiences effectively, the authorities said.



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