Love and Deepspace Interview

Love and Deepspace Interview


In many ways the ultimate otome game, Love and Deepspace has an army of fans all around the world. Some 80 million players have found love in the dreamy eyes of Xavier, Zayne, Rafayel, Sylus and Caleb. Many of my own female friends in Japan, the UK, the United States and Europe are head over heels in love with this game, from the way it explores themes of romance, to its gritty sci-fi combat that enhances the feeling of overcoming hardship together with the one you love.

While daily check-ins in many mobile games may feel like a chore, in Love and Deepspace they are a chance to feel cherished every day by a perfect lover. And behind the soft whispers that tug at the heartstrings, there is a deeply scientific psychological understanding that pulls players in and keeps them hooked.

At the GDC Festival of Gaming held in San Francisco in March, members of this woman-led development team from Infold Games offered a peek behind the boudoir curtain via multiple talks, a rare chance to see the naked truth of their approach to game design. Afterwards, IGN Japan spoke exclusively with Love and Deepspace producer Lizi Cheng to find out more about the ideal boyfriend, period trackers, and love at first sight.

IGN: Love and Deepspace has a huge global fanbase. How do you go about creating male characters that can appeal to so many different types of women in so many different cultural situations in different countries of the world?

Lizi Cheng: I was surprised the game became so popular in other countries and other regions, but I think the reason is that good content and good characters really are key. If girls from different cultural backgrounds all think the same guys are hot, I think there’s some commonality in terms of universal beauty standards. Then again, each of the love interests has his own personalities and characteristics.

IGN: Japan produces a lot of otome games, but very few have found success overseas. Some have
even replaced their Japanese characters with ones designed to appeal to Western players. Did you ever feel concerned about releasing the game with the characters exactly as they are to a global audience?

Lizi Cheng: Our development team is a purely Chinese team, and we really have not conducted in-depth
research about other cultures. So we think it would be very dangerous for us to adapt the characters in that way. We want to focus on what we are good at.

IGN: Love and Deepspace is a live service game, which means you have to keep coming up with new content. There’s already a lot of detail in the game, but you have to constantly find new ideas and new fun ways to interact with the characters in the game. Can you tell me a little bit about that process?

Lizi Cheng: Sure. We want to make sure we provide a fresh experience for our players, and we also want
to make sure we consider what the player wants. And so for that, we definitely try to gather data and we conduct surveys with our players to get their feedback and comments. And based on all of the data, we will create a priority list. And then we can know exactly what they want and what they need.

IGN: Voice acting is super important for a romance game to make the characters relatable and loveable. What kind of direction or feedback do you give to your voice actors in the studio?

Lizi Cheng: Lots of it! Actually, each time when we do recording, we will have our writers follow for the
entire session. In terms of the details of our script, we wanted to really have a detailed look at the tone of voice and also the line reading in terms of its specific context, and make fine changes for the best quality. Sometimes we’ll re-record a line more than 50 times so that we can reach the best outcome.

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