The Meatmen Group, the Singapore media company behind viral recipe videos and F&B consulting, is stepping into the physical world with its very first restaurant, rice., now open inside lifestyle and music venue Rasa Space.
You may know the group from The Meatmen Channel on YouTube, known for cooking up local dishes like Singapore chilli crab, har cheong gai, and min jiang kueh. The group has since grown into a multi-hyphenate business spanning content production, marketing, F&B consulting, and as of March 26, actual restaurant operations.
The Meatmen Channel was all about making Asian cooking approachable for everyone, so it’s no surprise that rice.‘s menu leans heavily into Asian comfort food. Think laksa seafood pao fan that dials up the richness with a coconut-heavy broth and crispy rice puffs for texture. Or a pulut hitam panna cotta that takes your childhood dessert and gives it a bougie twist. The signature smoky fish soup, finished with charcoal oil, is also a must-try, alongside the savoury, spicy shrimp lemper rolls.
