When his YouTube AdSense income started outpacing his salary at his full-time marketing job, the choice was clear.
Since 2024, he’s worked full-time as a Taylor-Swift-focused creator. He charges US$5,000 per brand partnership, in addition to merchandise sales and ticket revenue from a tour in June across the US with his podcast co-host Rubicam to stage live shows.
He requested to keep his exact monthly earnings private for this article. But with 390,400 followers and counting on YouTube, TikTok and Instagram, supplementing an ever-growing pool of Patreon paid members, it’s unlikely he’ll need to return to corporate Singapore just yet.
“People always ask if I’m afraid this is just going to go away, and I’m like, why would this disappear? Brand deals disappear, but for this relationship that I built with my audience, I’d have to do some serious damage to get them to stop (following my content),” he added.
