Singapore: The Singapore Open is set to tee off with The Business Times (BT), part of Singapore Press Holdings (SPH) Media, as a new presenting partner for its 2026 edition.
To be played over Sentosa Golf Club’s award-winning Serapong Course from April 23-26, this year marks the first time that a flagship news publication has sealed such a partnership with one of the region’s most celebrated national Open championships.
As one of the tournaments on The International Series, the Singapore Open celebrates golf, and profiles Singapore and the local sports scene to a global audience. This spirit is shared by BT, especially in its efforts to expand overseas and bring Singapore perspectives to a global audience, making it particularly apt for BT to celebrate its 50th anniversary this year by kicking off its celebrations with the Singapore business and golf communities.
The latest partnership with the Asian Tour is another feather in the cap to bring new formats and outreach to BT’s audiences.
Chen Huifen, Editor of BT, said: “As The Business Times marks its 50th anniversary this year, our strategic partnership with the Asian Tour in the Singapore Open represents a perfect synergy between two disciplines defined by strategy and foresight.
“For half a century, we have served as Singapore’s leading financial daily, not just reporting on the markets, but championing excellence through our various business awards that mirror our nation’s economic priorities. By anchoring ourselves in this premier regional circuit, we reinforce our commitment to transcending borders – aligned with our own evolution as we bring our trusted financial insights to a wider base of audiences.”
