Singapore Airlines has tapped Miffy for a collectible range of travel-inspired merchandise, blending the airline’s iconic sarong kebaya (‘traditional patterned wrap’) with the globally loved rabbit.
The collaboration, teased on Instagram on 26 February, promised a “cute surprise you don’t want to miss”. On 6 March, the airline launched a full collection on its Batik Label by KrisShop platform, featuring products from a plushie keychain and tumbler to cosmetic pouches, foldable shopping bags, and luggage tags, all adorned with Miffy and a floral motif.
The plushie keychain is the standout piece, with Miffy dressed in the signature blue sarong kebaya worn by the Singapore Girl and featuring the airline’s logo. Priced at SG$35 or redeemable for 2,800 KrisFlyer miles, it’s designed to attach to carry-ons, adding a dash of cuteness to travel. Other items range from SG$21 to SG$49, with corresponding KrisFlyer mile redemption options.
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The launch also extended to social media, with influencer Ng Sher Ren sharing an unboxing-style video of the collection on 10 March, giving followers a closer look at the products.
