LEGO has released a lot of new sets in 2025 and some of them are already getting discounts. Target just launched a sale on LEGO that includes some surprisingly good deals from popular franchises like Harry Potter, Wicked, Minecraft, and more. There’s a lot to choose from in this sale, but the most notable discounts are the popular new sets that actually came out recently.
It’s not often that you see newer releases get these types of discounts. Usually we’ll start seeing price cuts a year or more after a set comes out or when LEGO is close to retiring it, so to see such substantial discounts this early is definitely noteworthy. If you’re looking for a new build to buy ahead of the holiday season, these deals are definitely worth checking out before they’re gone. The sale is currently set to end on October 18.
New LEGO Sets on Sale at Target
Target is offering up to 30% off LEGO sets right now, but that doesn’t mean that everything in the sale is getting the maximum discount. Some of these sets, like the Minecraft Creeper, have only dropped in price by 20%. Because these sets are still new, though, any discount at all is a great deal. Almost all of the sets I’ve featured here have never actually dropped in price until now.
The LEGO Wicked Bookends at 30% off is a discount I didn’t think I would ever see, let alone only one month after it was released. This set was put on backorder at the LEGO Store almost immediately after it came out and has been incredibly popular since then. I actually had the chance to build this set myself last month and loved the experience. It works great as both a LEGO build and a functional pair of bookends.
