Singapore oat milk brand Oatside to launch soya and almond milk

Each 100ml portion of Nobo Soy contains 4g of protein and under 5g of sugar, earning it a B Nutri-Grade. In comparison, the same amount of soya bean milk from Yeo’s contains 2g of protein and 7.7g of sugar, while NutriSoy’s Original Fresh Soya Milk contains 4.3g of protein and 4.9g of sugar. 

Mr Lim also touts his company’s ability to eliminate the “beany” taste in soya milk, likening its flavour profile to kinako powder instead. This is achieved through custom-made double extraction technology, in which non-GMO soya beans from Canada are roasted and then flash-cooled.

He also sought to distinguish Nobo Almond Soy from existing options on the market. “Almond milk is quite a big category in the US, but not so much in Asia because people here generally find it too watery. We tend to prefer something more full-bodied.” 

According to him, these products are best consumed on their own. They will retail at all major supermarkets, convenience stores and e-commerce platforms. A 1-litre bottle of Nobo Soy or Nobo Almond Soy costs $2.90 while a bundle of three 180ml packets costs $2.25.

Though Oatside has since expanded into flavours like mocha and matcha, Mr Lim says there are currently no plans to do the same for Nobo Soy and Nobo Almond Soy.

He adds: “We’re launching the core range first. If we see people like it and if it’s doing well, we’ll look at what else we can do. Whenever we innovate, we’re careful not to launch flavour extensions at the start because the products can become very niche.”