Next, he wanted to create a product to appeal to the younger generation. The Paperpoint lecture pad was born – in this case, it was an amalgamation of “the final point is paper”.
“When the kids carried this to school, they felt proud,” said Mr Lee.
And in 1989, when he finally incorporated his business into a private limited, he similarly had a reason for choosing “A’zone”: “From A to Z, we want to be the top, number one brand.”
Mr Lee’s next creation was the Save the Planet lecture pad, originally made from recycled paper and a response to how “people were concerned with messages” at the time.
