A cheap MacBook is the perfect way for Apple to win over Windows users

The MacBook is coming back — or at least, that’s what the rumors claim. Next week, Apple is expected to announce a colorful, low-cost, non-Air, non-Pro MacBook powered by one of its mobile processors. By avoiding its pricier M-series chips, Apple may reportedly be able to reach a low $699 or $799 price for the MacBook. The $999 MacBook Air is the cheapest laptop on the company’s website right now, but Apple also sold the older M1 MacBook Air at Walmart for $700 in 2024, which later went down to $650 last year.

That Walmart deal was a smart way for Apple to test out the viability of cheaper MacBooks without building an entirely new product. But now the M1 Air’s design looks seriously dated, and the company also needs to move beyond the six-year-old M1 chip. It’s time to get serious about delivering a true low-cost Apple laptop.

There’s another compelling reason to bring back a cheaper MacBook: It’s the perfect way  to court disgruntled Windows users, something Apple hasn’t really done since its “Get A Mac” ads from the mid-2000s. I figure the unbridled success of the iPhone and iPad made Apple focus less on directly competing with Windows. The sleek designs of the 2011-2015 era MacBook Air and Pros were their main selling points, but Apple’s push towards USB-C-only machines and unreliable butterfly keyboards later made it clear it wasn’t totally focused on Macs.

But now Microsoft is distracted by AI — it’s been pushing Copilot and AI features for years, instead of improving the Windows experience with more useful upgrades. Recent talk of agentic AI capabilities, which would let Copilot handle tasks for you automatically, also sparked plenty of criticism from Windows users. And with all of the focus on AI, Microsoft has also released some disastrous Windows updates over the last year, which have bricked OS installations. So, Apple, why not make a direct play for Windows users?

Last year, I covered why it’s a great time to jump ship from Windows to Mac, and I haven’t been able to let go of that idea since. Apple’s M-series chips are shockingly fast and efficient, and its hardware tends to be more durable than typical PC fare. Rumors point to Apple developing a new aluminum case for the low-cost MacBook, so it will likely feel more polished than a typical sub-$1,000 Windows laptop. macOS has also avoided the bloat that’s plagued Windows for years — you can turn off Apple Intelligence with two clicks if you want to, and there aren’t any annoying ads to deal with.

And while it used to be a pain to transition from Windows to Mac, it’s far easier these days, especially if you mainly rely on web apps. It also wouldn’t be tough for Apple to make short tutorials to help Windows users get their bearings with the macOS basics, like installing apps and juggling app windows. Apple could also make a play for iPhone owners using Windows, who may not be aware of the many ways iOS and macOS are integrated. iPhone mirroring may be a huge draw on its own.

Rumors also suggest the upcoming MacBook might use the A18 Pro from the iPhone 16 Pro, a chip that benchmarks faster than the M1. Even if it only has six cores, making it slower for heavy workloads than the M2, an A18 Pro-powered MacBook would still be more than enough power for basic productivity work. Not everyone needs the surprising amount of GPU power in the MacBook Air — especially if downgrading means they can save $200 to $300.

I’m not saying any of this through any sort of Apple-loving bias. I typically use a MacBook Pro for work, but I’m a Windows user at heart. Windows was my gateway to computing in the ’90s, back when Macs were far more expensive than PCs. These days, I spend more time on my Windows desktop making podcasts, playing PC games and bumming around the internet than I do working on Macs.

And yet, it’s hard to deny everything Apple is doing right today — the only thing it’s missing is an inexpensive laptop entry. A $699 or $799 MacBook simply makes sense. And for many Windows users, it’ll be just the escape from Microsoft they need.