Why these Korean cafes in London are exploding in popularity

23/02/2026 3 Views

KPop Demon Hunters. BTS. Kimchi. For the past dozen years, a cultural force known as hallyu, or the “Korean wave”, has engulfed the world. What began as a modest export of South Korean soap operas to other parts of East Asia in the late 90s metamorphosed into a transnational obsession with K-pop, K-dramas and Korean cinema, skin care, fashion and food.

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