After five years in business, home-grown soup brand Chu Collagen is calling it a day.
Taking to Instagram on Wednesday (Jan 7), its founders — local film director Jack Neo’s daughter Ethel Neo and her husband Peter Lau — shared news of the closure and explained why they made the decision.
The couple cited their relocation to Australia last July as one of the reasons, saying that managing a food retail business remotely was “extremely hard”.
“We really tried managing the business for six months while we were in Sydney. But it was just so difficult,” said Ethel, 35.
“Effort per output was extremely high,” Peter, 41, chimed in, adding that they wanted to focus on their two other brands.
