Low liquidity, ‘boring’ stocks: Can Singapore win back its young investors?

Ms Chantel Ho, 24, said her understanding of local stocks is limited to blue-chips, which she invests in via a monthly plan. Despite a number of new listings in 2025, the economics major said she is unfamiliar with the names and plans to stick with what she knows.

Mr Gerald said providing better access to research is critical. The SIAS-Beansprout survey found that beginner investors rank research and expert guidance as key motivators. The enhanced Grant for Equity Market Singapore scheme, which improves research coverage for smaller companies, could help build confidence.

Moomoo’s Mr Lim said listed firms also have a role to play in how well market revitalisation efforts will pan out in the long term.

“Companies need to continue improving their fundamentals, create real business value and actively engage with investors,” he said. “This momentum is crucial as it will determine if the initial liquidity injection turns into a temporary boost or a long-term catalyst for a lively SGX.”

SGX said it believes the reforms will resonate with younger investors. Beyond growth stocks, the exchange also offers “attractive yield plays for those pursuing passive income or financial independence goals”, it added.

A spokesperson pointed out that Singapore’s blue-chip stocks have served as a “safe haven, supported by a strong currency and competitive returns” during volatile periods. The Straits Times Index has “quietly outperformed the S&P 500 over the past five years” and hit multiple record highs last year.

To reach digital natives, SGX has launched several initiatives, such as its first Capital Markets Conversations for students in June, which drew over 300 participants. The exchange is also working with brokers and research providers to deliver bite-sized content through infographics, videos, podcasts and social media, while partnering with financial influencers.

“Ultimately, investors are keen to invest in stocks they are familiar with, and the combined ecosystem effort with innovative engagement strategies has gained traction in raising the profile of Singapore stocks to all investors, including the younger demographic,” SGX said.