Teenagers see devices as extensions of their social world. As one 15-year-old said to us in our research, “If I don’t have social media, I don’t know what’s happening among my friends. When I go to school, I feel left out.”
KNOW THE MEDIA, KNOW THE CHILD
Many conversations fail because parents are unfamiliar with the media their children use – know the media, know the child. Understanding what makes a game, video or influencer appealing helps parents guide, rather than police.





