Published on
December 28, 2025
By: Tuhin Sarkar

Malaysia has emerged as the undisputed leader in the booming halal tourism sector, surpassing even the UAE, Indonesia, Singapore, Australia, and New Zealand. The country’s dedication to creating Muslim-friendly destinations has propelled it to the forefront of the global halal tourism boom, making it a top choice for Muslim travelers. Malaysia’s halal tourism offerings, from halal food and prayer facilities to religious heritage sites, have become a magnet for tourists worldwide. This new update highlights how Malaysia’s government, through agencies like Tourism Malaysia and the Islamic Tourism Centre, has transformed the country into a leading Muslim-friendly travel destination.
While other countries, including the UAE, Indonesia, Singapore, Australia, and New Zealand, have made strides to embrace halal tourism, Malaysia has consistently outpaced them by continuously expanding its halal-friendly infrastructure and tourism services. The focus on halal tourism in Malaysia has set a global benchmark, with tailored experiences that cater specifically to the needs of Muslim travelers. In this explosive halal tourism boom, Malaysia’s efforts ensure that it remains at the top of the Muslim-friendly travel destinations. Keep reading to find out how Malaysia is leading the way in this exciting new era of halal tourism.
Halal tourism is on the rise, and countries around the world are stepping up their game to tap into this lucrative market. From Malaysia’s strategic leadership to the UAE’s globally recognized Muslim‑friendly offerings, the global tourism industry is shifting toward catering to the needs of Muslim travelers. With the highest growth in travel coming from Muslim-majority countries, halal tourism is becoming the new frontier for many nations.
Malaysia Leads the Charge in Halal Tourism Excellence
Malaysia has long been a global leader in halal tourism, and it continues to set the standard for Muslim-friendly travel experiences. The Malaysian government has consistently championed Islamic tourism, with the official tourism body, Tourism Malaysia, spearheading initiatives aimed at attracting Muslim tourists from around the world. The Islamic Tourism Centre (ITC), under the guidance of Tourism Malaysia, has become a central pillar in creating Muslim-friendly products and services throughout the country (tourism.gov.my).
The government’s approach includes halal certification for restaurants, hotels, and travel agencies to ensure Muslim travelers have access to facilities that meet their religious requirements. Malaysia’s annual Islamic Tourism Month offers a unique opportunity for travelers to explore the nation’s Muslim-friendly tourism offerings. From halal food to prayer facilities and religious heritage sites, Malaysia is the ultimate halal tourism destination.






