How My Little Pony collectible trading cards took China by storm

How My Little Pony collectible trading cards took China by storm



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When US toy and board game company Hasbro brought out a new version of its My Little Pony Collectible Card Game in April this year, it teamed up with top Chinese trading card brand Kayou and launched the My Little Pony Card Game in China first.

Its decision to introduce the new game to the Chinese market first makes sense: it was through collectible cards that the IP (intellectual property) took off in the country.



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