Straits Trading launches senior-living programme in Singapore, Malaysia

The Silver Movement advocates a “new dimension before the stage of retirement and assisted living”, said Eric Teng, group chief operating officer of The Straits Trading Company.

He was speaking at a talk for the company’s shareholders held on Monday, at which it unveiled plans for an integrated independent-living value chain within the senior living business.

“People today are living longer and remaining active well into their later lives. We believe this phase in life should continue to be fulfilling and fun. The pilot programme would help to refine the integration of property, operation and services in the independent-living value chain,” said Teng.

The initiative is part of a broader strategy to expand the group’s presence in the senior living business, which the group noted is a “growth sector”.

The Silver Movement will involve up to 500 participants, with plans for deployment in Singapore and Malaysia as its initial markets.

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To test and refine its core features, service workflows and platform usability, participant feedback will be actively sought during the pilot, to guide further development and optimisation, the company said.