When it comes to league football in the UK, spending money does not guarantee promotion to the next tier, Phua told CNA.
“Even if you were to invest the maximum or the highest amounts, it still doesn’t guarantee promotion season to season,” he said. “Definitely the losses just pile up.”
Phua, the chairman of both Turn Capital and Turn Sports Investment, aims to prioritise long-term financial sustainability over chasing promotions. His firm could easily triple or quadruple its investment to acquire a strong playing roster, Phua said, but that would leave the town saddled with an unsustainable playing budget once outside investors step back.
“Results do matter, but we would not risk short-term results for long-term gains,” said Phua.





