Chagee’s long-teased Hello Kitty collaboration with Sanrio is set to land in Singapore on December 12, 2025. The collab brings a limited-edition cocoa oolong milk tea to the popular Chinese bubble tea store, alongside a full line-up of Tanned Hello Kitty merchandise just in time for Christmas 2025. Rolling out across all Chagee outlets in Singapore, Malaysia, Thailand, Indonesia, and the Philippines, the festive collaboration is positioned as one of the brand’s key end-of-year hero campaigns that targets both bubble tea fans and Sanrio collectors. Here’s what we know about the Chagee Hello Kitty collab in Singapore.
What can fans expect from the Chagee x Hello Kitty festive launch in Singapore?
The Chagee x Hello festive collection features exclusive collectibles focused on Sanrio’s Tanned Hello Kitty (who has become popular in recent years) and a new limited-edition drink. The new Cocoa Oolong Milk Tea, made with premium oolong from China’s Wuyi Mountains, is known for its roasted, floral, honeyed profile—and blended with cocoa sourced from the Gold Belt.
Wonderfully, the drink will be available in Singapore for limited time in regular and large sizes with prices starting at $5.20. Plus, customers can buy the drinks in special festive cups or the collection’s thermal carrier.
