Chagee and Sanrio tie-up to offer new drink, exclusive Hello Kitty merchandise from Dec 12

Chagee and Sanrio tie-up to offer new drink, exclusive Hello Kitty merchandise from Dec 12


SINGAPORE – From Dec 12, fans of popular Chinese tea chain Chagee and Hello Kitty will be able to pick up a new seasonal drink and snag exclusive collectibles.

Chagee, in a media statement on Dec 10, said that this is part of its new festive collaboration with Sanrio’s Tanned Hello Kitty. The character, which has gained recent popularity in Asia, is known for her sun-kissed appearance and cheerful personality.

As part of the tie-up, a new cocoa oolong milk tea will be available for a limited time. It will come in a limited-edition festive cup packaging and an exclusive thermal bag carrier, Chagee said.

Tea lovers can get them in both regular and large sizes, priced at $5.20 and $6.20 respectively.

Also part of the drop is a line of limited-edition merchandise, including the Snuggle Snap hairclip, Cuddle Sling bag and Plushie and Mini charms.



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