Micron Technology has confirmed it will exit the consumer memory and storage market by shutting down its Crucial-branded consumer business globally. The company will cease selling Crucial products through retailers, e-tailers, and distributors by the end of fiscal Q2 2026 (February). However, it will continue to ship existing stock until then and honour warranty and support for legacy Crucial hardware.
Micron says the move comes as it redirects focus and resources toward enterprise and AI-driven data-centre segments, including high-bandwidth memory (HBM) chips and other high-performance DRAM/SSD products. According to the company, surging demand from AI workloads has fueled the strategic shift.
Industry observers note that this isn’t simply a line-of-business cut; it reflects how memory manufacturers are reprioritising production lines. Conventional PC-oriented DRAM and SSDs are increasingly giving way to high-performance memory essential for AI, cloud, and server infrastructure.





