From 1-Altitude to 1-Alfaro: 1-Group founder Joseph Ong on how memories built his F&B empire

From 1-Altitude to 1-Alfaro: 1-Group founder Joseph Ong on how memories built his F&B empire


That diversity is evident in 1-Group’s holdings today: 33 brands in Singapore, five more in Melaka, with an annual revenue reported at S$71.7 million (US$55.36 million) in 2025 (the company is privately owned). Its venues span rooftops, heritage mansions, shophouses, glasshouses, and office towers; its cuisines range from Venetian to Peruvian, Argentinian to modern Chinese, Greek to kappo-style Japanese.

This spread is not haphazard. Each space is designed to be versatile.

“We have always believed that a space should serve more than one purpose,” Ong explained. “A restaurant should be able to host a wedding. A rooftop bar should be able to transform into a private event venue. That flexibility is built into our DNA, not added on later.”



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