{"id":99091,"date":"2026-11-12T21:56:00","date_gmt":"2026-11-12T13:56:00","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=99091"},"modified":"2026-11-12T21:56:00","modified_gmt":"2026-11-12T13:56:00","slug":"singapore-airlines-to-review-feedback-on-new-cabin-products-business-class-colour-scheme-ceo","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=99091","title":{"rendered":"Singapore Airlines to review feedback on new cabin products, business class colour scheme: CEO"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p dir=\"ltr\"><span>Mr Goh said that customer feedback had highlighted privacy as a key priority, prompting the airline to introduce doors and higher-than-average partitions.<\/span><\/p>\n<p dir=\"ltr\"><span>\u201cI would say the (doors are) higher than the average wall height for business class out there,\u201d he said.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span>Beyond privacy, the new business class seats were also designed to offer greater space and comfort, with a tray table storage system that frees up additional room in the footwell.<\/span><\/p>\n<p dir=\"ltr\"><span>Mr Goh added that convenience was another consideration, with charging points and storage compartments for personal belongings positioned within easy reach of passengers, even while they are seated or resting.<\/span><\/p>\n<h2>BACKLASH TO SIA&#8217;S NEW CABIN PRODUCTS<\/h2>\n<p dir=\"ltr\"><span>When SIA&#8217;s new cabin products were unveiled on Nov 6, responses poured in from customers and members of the public online.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span>Some likened the seats to dental chairs, while others felt the colours and finishes looked cheap and were not in keeping with the airline&#8217;s premium image.<\/span><\/p>\n<p dir=\"ltr\"><span>However, others who tried the new seats praised their comfort, spaciousness and improved privacy features, including the addition of sliding privacy doors.<\/span><\/p>\n<p dir=\"ltr\"><span>In response to public feedback, SIA said on Wednesday that the cabin colour palette for its the business class seats was &#8220;carefully selected&#8221; and were &#8220;designed to enhance comfort, privacy, and functionality, while supporting a more seamless travel experience&#8221;.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span>&#8220;The colours, materials, and finishes were carefully selected to create a fresh, contemporary, and refined ambience, complemented by adjustable in-flight LED lighting throughout the journey,&#8221; SIA added.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span>For the first half of its financial year, SIA Group saw its half-year revenue <\/span><span>lift 16.8 per cent to S$11.3 billion<\/span><span> (US$8.8 billion), fuelled by &#8220;robust growth&#8221; in passenger and cargo yields.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span>Its net profit, however, fell 43.9 per cent to S$134 million, largely due to a S$234 million decline in operating profit.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span>The airline said the drop was partially offset by lower losses from associated companies, mainly Air India, and lower tax expenses.\u00a0<\/span><\/p>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.channelnewsasia.com\/singapore\/singapore-airlines-business-class-colour-new-cabin-6546286\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n<p><center><script>\n  atOptions = {\n    'key' : 'ab8cc34fbebd96e6c135978b4baca540',\n    'format' : 'iframe',\n    'height' : 90,\n    'width' : 728,\n    'params' : {}\n  };\n<\/script><br \/>\n<script src=\"https:\/\/www.highrevenueformat.com\/ab8cc34fbebd96e6c135978b4baca540\/invoke.js\"><\/script><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mr Goh said that customer feedback had highlighted privacy as a key priority, prompting the airline to introduce doors and higher-than-average partitions. \u201cI would say&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[8587,1107,17146,5668,3596,11996,649,6214,28,2785,22],"class_list":["post-99091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-news-sg-global","tag-airlines","tag-business","tag-cabin","tag-ceo","tag-class","tag-colour","tag-feedback","tag-products","tag-review","tag-scheme","tag-singapore","wpcat-2-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/99091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99091"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/99091\/revisions"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}