{"id":98882,"date":"2026-11-11T19:58:34","date_gmt":"2026-11-11T11:58:34","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=98882"},"modified":"2026-11-11T19:58:34","modified_gmt":"2026-11-11T11:58:34","slug":"amid-higher-gas-and-grocery-prices-gta-6-is-a-bargain-at-80-take-two-ceo-says","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=98882","title":{"rendered":"Amid Higher Gas And Grocery Prices, GTA 6 Is A \u201cBargain\u201d At $80, Take-Two CEO Says"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/www.gamespot.com\/wp-content\/uploads\/2026\/11\/Lucia_Caminos_07.jpg?w=300\" \/><\/p>\n<p class=\"wp-block-paragraph\">It&#8217;s no secret that life is expensive. Gas and grocery prices are up, in particular, and against that backdrop, Take-Two CEO Strauss Zelnick believes GTA 6 at $80 is a &#8220;bargain&#8221; due to how many hours people can play it. <\/p>\n<p class=\"wp-block-paragraph\">&#8220;I think the consumer is under pressure. these are challenging times. Inflation has hit average consumers. Food prices are up. Gas prices are way up, and it&#8217;s taking a toll,&#8221; he told CNBC. &#8220;I think we are going to see that as we head into the Christmas season undoubtedly. Entertainment is not immune to such forces.&#8221;<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Grand Theft Auto VI (GTA 6) - Official Pre-Load Now Trailer\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/l0xfY9UQ74A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p class=\"wp-block-paragraph\">What gives Zelnick hope in this environment is that, in his belief, &#8220;interactive entertainment is actually a real bargain,&#8221; and particularly a game like GTA.<\/p>\n<p class=\"wp-block-paragraph\">&#8220;There are so many hours of engagement on offer. Even a short video game is 10 hours of engagement on the low end. You can play Grand Theft Auto 5 for hundreds of hours and not get bored. We&#8217;ll see how people feel about Grand Theft Auto 6, but I believe that you&#8217;ll be able to engage for an extraordinary long period of time,&#8221; he said. &#8220;So if consumers look at entertainment value as the intersection of how great it is and how long you can engage with it, interactive entertainment is a great bargain. However, when you give people what they want, no matter what the times are, they will show up for it.&#8221;<\/p>\n<p class=\"wp-block-paragraph\">GTA 6&#8217;s base edition costs $80, while there is also a $100 Ultimate Edition featuring a variety of additional in-game content. GTA 5, meanwhile, launched at $60 in 2013; that same $60 is about $85 today after adjusting for inflation. This is a point that Zelnick has made repeatedly when explaining why GTA 6 is actually a very good value. He&#8217;s also said Rockstar could have charged even more for GTA 6, but chose not to so the game could reach more people. <\/p>\n<p class=\"wp-block-paragraph\">While GTA 6&#8217;s price is actually lower than what GTA 5 launched at in 2013, the same cannot be said for the hardware people need to play it on. The PS5 and Xbox Series X|S consoles are more expensive than ever due to the ongoing global component and memory shortages. If you&#8217;re OK streaming the game, Microsoft just announced a 10-year deal with Take-Two that includes bringing GTA 6 to Xbox Cloud Gaming on the older Xbox One console. <\/p>\n<p class=\"wp-block-paragraph\">GTA 6 launches on November 19 for PS5 and Xbox Series X|S, and preloading is now underway. <\/p>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.gamespot.com\/articles\/amid-higher-gas-and-grocery-prices-gta-6-is-a-bargain-at-80-take-two-ceo-says\/\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><br \/>\n<center><script>\n  atOptions = {\n    'key' : 'ab8cc34fbebd96e6c135978b4baca540',\n    'format' : 'iframe',\n    'height' : 90,\n    'width' : 728,\n    'params' : {}\n  };\n<\/script><br \/>\n<script src=\"https:\/\/www.highrevenueformat.com\/ab8cc34fbebd96e6c135978b4baca540\/invoke.js\"><\/script><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no secret that life is expensive. Gas and grocery prices are up, in particular, and against that backdrop, Take-Two CEO Strauss Zelnick believes GTA&#8230;<\/p>\n","protected":false},"author":1,"featured_media":98884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[11955,5668,902,17667,3402,1412,4369,18370],"class_list":["post-98882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-bargain","tag-ceo","tag-gas","tag-grocery","tag-gta","tag-higher","tag-prices","tag-taketwo","wpcat-32-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/98882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98882"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/98882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/98884"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}