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The backlash over the new business class seats has largely focused on their aesthetics.<\/span><\/p>\n Content creator and former Singapore Airlines cabin crew member Darshen Kuna was among the critics.<\/span><\/p>\n \u201cAs a PPS (Priority Passenger Service) Club member, I\u2019m very loyal to you guys, but after I see the new business class seats, it\u2019s very hard for me to be loyal,\u201d he said on Instagram.<\/span><\/p>\n \u201cYou all spent more than S$2 billion for the new business class seats to look like what? Dental chairs?\u201d<\/span><\/p>\n While he welcomed the sliding doors for added privacy, he took issue with the colour scheme, particularly the \u201cgreen line\u201d on each seat.<\/span><\/p>\n \u201cI sit on that new business class seat, instantly I will think I\u2019m seeing my dentist, which is not usually a good experience,\u201d he said.<\/span><\/p>\n \u201cSo please, can you change the business class colour palette or not? It\u2019s not too late because you all haven\u2019t revamped yet.\u201d<\/span><\/p>\n SIA is investing more than S$2 billion (US$1.57 billion) in the new cabin products across all four cabin classes, which it has described as \u201ca key part of SIA\u2019s elevated end-to-end travel experience\u201d.<\/p>\n Mr Aaron Wong, founder of travel website The MileLion, wrote after the unveiling that he was \u201cstill shaking (his) head at the business class colour scheme and aesthetics\u201d and that the seats\u2019 use of plastic did not feel very premium.<\/span><\/p>\n Mr Wong also highlighted criticism from The MileLion\u2019s Telegram group, with one reader likening the seats to Secretlab chairs.<\/span><\/p>\n Mr Ben Schlappig, founder of travel website One Mile at a Time, said SIA had \u201cbotched\u201d its business class finishes.<\/span><\/p>\n \u201cIt looks like Scoot and Spirit Airlines had a baby,\u201d he said, referring to the SIA subsidiary and the now-defunct US carrier. Both are known for prominently using yellow in their branding.<\/span><\/p>\n He also described the finishes of the first class and business class products as \u201ccompletely mismatched\u201d, saying the latter looked \u201ccheap\u201d.<\/span><\/p>\n \u201cI guess the argument from executives is that they want the cabin to look more modern and high tech, and go after a younger crowd, but I just don\u2019t follow the logic,\u201d Mr Schlappig wrote on his website.<\/span><\/p>\n \u201cWhat in the world happened to this business class seat?\u201d said Mr Max Do of Max Miles Points on Facebook.<\/span><\/p>\n \u201cThis neon yellow colour is not really part of the Singapore Airlines colour palette, and the light grey colours kind of just make it feel cheap.\u201d<\/span><\/p>\n He also compared the seats to furnishings one would be more likely to see in doctors\u2019 or dentists\u2019 offices.<\/span><\/p>\n<\/div>\n
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