{"id":98447,"date":"2026-11-09T13:57:06","date_gmt":"2026-11-09T05:57:06","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=98447"},"modified":"2026-11-09T13:57:06","modified_gmt":"2026-11-09T05:57:06","slug":"singaporean-of-the-year-finalists-sg-assist-founders-struggles-led-them-to-support-other-caregivers","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=98447","title":{"rendered":"Singaporean of the Year finalists: SG Assist founders\u2019 struggles led them to support other caregivers"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"text-primary article-summary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">SINGAPORE \u2013 <!-- -->SG Assist founders Adrian Tan and Greg Tan were at a crossroads in 2024, seven years after they <a href=\"https:\/\/www.straitstimes.com\/singapore\/community\/after-years-of-caring-for-their-ill-parents-these-two-sons-quit-their-jobs-to-care-for-caregivers?ref=inline-article\" rel=\"noopener\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\"><span class=\"inline font-tertiary-body-baseline-regular\" data-testid=\"typography-test-id\">started an organisation to support and advocate for caregivers<\/span><\/a> in 2017.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">When<!-- --> they were unloading items from a car after National Day celebrations at work, Adrian suffered a stroke that temporarily paralysed the right side of his body. He was 38 at the time.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">As Greg drove his car behind the ambulance taking Adrian to the hospital, endless questions were going through his head, one of which was whether or not to continue with SG Assist.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">\u201cIt felt like a slap to the face. We do so many things for the community and something like this happens to him \u2013 it made me wonder if it was all worth it,\u201d said Greg, now 44.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">A day after Adrian\u2019s stroke, Greg asked him if they should continue running SG Assist. \u201cIt just felt like this was a sign that we should stop,\u201d said Greg.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">Adrian, on the other hand, said he felt motivated by SG Assist staff, who had over the years shown great passion and dedication in helping to keep the organisation afloat.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">\u201cThey are the people that we have met along the way while building up the organisation,\u201d he said.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">To date, SG Assist has helped over 1,600 caregivers, and has supported over 1,500 households through its call-centre home-monitoring programme, which checks on the well-being of seniors who are living alone.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The team has since grown to 14 full-time staff members.<\/p>\n<p><iframe loading=\"lazy\" title=\"2 founders, 1 mission: ensuring no caregiver cares alone | Singaporean of the Year 2026\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JM4Yq9ZFQ8Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">Greg and Adrian have been shortlisted for <a href=\"https:\/\/www.straitstimes.com\/singapore\/community\/know-an-inspiring-singaporean-make-a-nomination-for-st-singaporean-of-the-year-2026?ref=inline-article\" rel=\"noopener\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\"><span class=\"inline font-tertiary-body-baseline-regular\" data-testid=\"typography-test-id\">The Straits Times Singaporean of the Year award in 2026<\/span><\/a>. The award is given to a Singaporean or group of citizens who have made a significant contribution to society or put Singapore on the world stage.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The award, organised by The Straits Times and presented by UBS Singapore, was launched in 2015. The International Impact Award and Young Singaporean of the Year Award <a href=\"https:\/\/www.straitstimes.com\/singapore\/new-singaporean-of-the-year-awards-for-younger-sporeans-those-who-have-made-impact-overseas?ref=inline-article\" rel=\"noopener\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\"><span class=\"inline font-tertiary-body-baseline-regular\" data-testid=\"typography-test-id\">were introduced in 2025<\/span><\/a>.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">Nearly 10 years after starting SG Assist, Greg and Adrian have restructured the organisation so that it has a for-profit arm, the Care Innovation Institute (CII).<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The CII, which provides consultancy and training services for social service organisations and its volunteers, is a way to fund SG Assist\u2019s work.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">\u201cIt can be hard to get funding to support caregivers,\u201d said Adrian, adding that these people are rarely seen as legitimate beneficiaries by the public.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">Donors <!-- -->usually prefer to give<!-- --> to a specific group of caregivers to patients with a certain condition, rather than to caregivers as a whole, he said.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">So, CII was created to help financially support these efforts.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The seed for SG Assist was planted in 2017, when Greg and Adrian were at in-camp training as part of national service.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">They bonded over their shared experiences of being a caregiver to a family member and realised that many others, like them, are struggling to meet the demands of caregiving and are often not aware of available resources.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">At the time, Adrian was his mother\u2019s primary caregiver after her cancer diagnosis in 2007.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">Greg was looking after his father, who underwent an angioplasty in 2015, a procedure to open blood vessels to allow blood flow.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">A month after their initial chat, the pair set up SG Assist with initial funding of nearly $300,000, comprising money from their own pockets and their caregiver friends.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The organisation\u2019s work includes supporting caregivers by linking them to resources and providing consultancy services for social service agencies on caregiver-related projects.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">It also runs a call centre that connects seniors to tech companies and telemedicine providers. The call centre is manned by other seniors, caregivers, and people with disabilities, who do so from home, said Adrian.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">In 2023, the two men, both bachelors, opened <a href=\"https:\/\/www.straitstimes.com\/singapore\/new-resource-centre-for-caregivers-to-open-in-nee-soon-south-in-february-2023?ref=inline-article\" rel=\"noopener\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\"><span class=\"inline font-tertiary-body-baseline-regular\" data-testid=\"typography-test-id\">a Caregiver Resource Centre in Khatib<\/span><\/a>, which hosts regular caregiving-related talks and learning journeys.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">It also houses the Age+ Living Lab, <!-- -->where visitors<!-- --> such as seniors, caregivers and community members can have hands-on experience testing assistive devices, smart home set-ups and \u201cgerontechnology\u201d solutions in a simulated domestic setting.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">Gerontechnology refers to products and services that support healthy, safe and independent living for seniors.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">While Adrian\u2019s mobility has improved since suffering the stroke, running remains difficult for him and he stutters if he speaks too fast.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">Greg and Adrian have had to make many personal sacrifices to make SG Assist a reality.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">They did not draw a salary until it became a social enterprise in 2018, and even then, they had paid themselves about $3,000 a month each \u2013 a fraction of what they once earned. Adrian was previously paid around $7,000 a month when he worked in the logistics sector, while Greg earned about $25,000 as a superintendent in an oil and gas firm.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">From being army campmates and then business partners, Greg and Adrian have become friends. They travel together and take road trips to nearby places \u2013 sometimes with Adrian\u2019s mother tagging along.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">\u201cPeople think respite for caregivers means time spent away from the care recipient, but that actually takes time away from the people we love most,\u201d said Adrian.<\/p>\n<div class=\"flex flex-col gap-16 p-16 tablet:p-24 border border-default nested-element rounded-md break-words tablet:break-normal\" data-testid=\"nested-elements-test-id\">\n<h2 class=\"font-primary-headline-md-semibold\" data-testid=\"article-subhead-test-id\">Singaporean of the Year Award<\/h2>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The Straits Times Singaporean of the Year (SOTY) is an award that is given to a Singaporean or group of citizens who have made a significant contribution to society. This can be through achievements that put Singapore on the world stage, or by going beyond the call of duty to selflessly improve the lives of others in the community, among other ways.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">Organised by The Straits Times and presented by UBS Singapore, the main award is in its 12th year. The official airline partner is Singapore Airlines and the global hotel partner is Millennium Hotels and Resorts.<\/p>\n<figure class=\"landscape inline-media-wrapper\" data-testid=\"inline-media-test-id\">\n<div class=\"flex flex-col items-start relative w-fit\"><picture><source media=\"(max-width: 480px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/52b49a7cbea20cfcc6f7dc9b5b3e5a366a33d0c441aed6f7a7d94877363dd519?w=480\"\/><source media=\"(min-width: 481px) and (max-width: 720px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/52b49a7cbea20cfcc6f7dc9b5b3e5a366a33d0c441aed6f7a7d94877363dd519?w=720\"\/><source media=\"(min-width: 721px and max-width: 3999px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/52b49a7cbea20cfcc6f7dc9b5b3e5a366a33d0c441aed6f7a7d94877363dd519?w=900\"\/><source media=\"(min-width: 4000px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/52b49a7cbea20cfcc6f7dc9b5b3e5a366a33d0c441aed6f7a7d94877363dd519\"\/><img decoding=\"async\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/52b49a7cbea20cfcc6f7dc9b5b3e5a366a33d0c441aed6f7a7d94877363dd519\" alt=\"The Straits Times Singaporean of the Year logo.\" class=\"aspect-landscape flex items-start shrink-0 object-cover landscape article-landscape mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\" fetchpriority=\"auto\"\/><\/picture><\/div>\n<\/figure>\n<h2 class=\"font-primary-headline-md-semibold\" data-testid=\"article-subhead-test-id\">How to nominate:<\/h2>\n<figure class=\"portrait inline-media-wrapper\" style=\"--aspect-article-portrait:787 \/ 787\" data-testid=\"inline-media-test-id\">\n<div class=\"flex flex-col items-start relative w-fit\"><picture><source media=\"(max-width: 480px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/2bea6a57bb2f249076bcf9765e697cebdc2f0997f089e739101ae2cd5e3fa024?w=480\"\/><source media=\"(min-width: 481px) and (max-width: 720px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/2bea6a57bb2f249076bcf9765e697cebdc2f0997f089e739101ae2cd5e3fa024?w=720\"\/><source media=\"(min-width: 721px and max-width: 3999px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/2bea6a57bb2f249076bcf9765e697cebdc2f0997f089e739101ae2cd5e3fa024?w=787\"\/><source media=\"(min-width: 4000px)\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/2bea6a57bb2f249076bcf9765e697cebdc2f0997f089e739101ae2cd5e3fa024\"\/><img decoding=\"async\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/straitstimes\/2bea6a57bb2f249076bcf9765e697cebdc2f0997f089e739101ae2cd5e3fa024\" alt=\"QR code for The Straits Times Singaporean of the Year nomination.\" class=\"aspect-portrait flex items-start shrink-0 portrait article-portrait object-contain mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\" fetchpriority=\"auto\"\/><\/picture><\/div>\n<\/figure>\n<h2 class=\"font-primary-headline-md-semibold\" data-testid=\"article-subhead-test-id\">Prizes for award recipient and finalists<\/h2>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The award recipient will receive:<\/p>\n<div class=\"article-list-container\" data-testid=\"bulleted-article-list-test-id\">\n<ul class=\"pl-22 list-disc article-list-wrapper\">\n<li class=\"article-list-item list-item\" data-testid=\"bulleted-article-list-item-test-id\">\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">$20,000 in cash<\/p>\n<\/li>\n<li class=\"article-list-item list-item\" data-testid=\"bulleted-article-list-item-test-id\">\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">One pair of Singapore Airlines business class tickets for each individual\/group, up to three pairs of tickets for the winning group<\/p>\n<\/li>\n<li class=\"article-list-item list-item\" data-testid=\"bulleted-article-list-item-test-id\">\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">A five-night stay in any of Millennium Hotels and Resorts\u2019 properties globally, up to a maximum of three sets of accommodation for the winning group<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">Finalists will receive:<\/p>\n<div class=\"article-list-container\" data-testid=\"bulleted-article-list-test-id\">\n<ul class=\"pl-22 list-disc article-list-wrapper\">\n<li class=\"article-list-item list-item\" data-testid=\"bulleted-article-list-item-test-id\">\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">$5,000 cash for each individual\/group<\/p>\n<\/li>\n<li class=\"article-list-item list-item\" data-testid=\"bulleted-article-list-item-test-id\">\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">One pair of Singapore Airlines economy class tickets for each individual\/group, up to a maximum of three pairs for each group of finalists<\/p>\n<\/li>\n<li class=\"article-list-item list-item\" data-testid=\"bulleted-article-list-item-test-id\">\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">A three-night stay in one of Millennium Hotels and Resorts\u2019 properties globally, up to a maximum of three sets of accommodation for each finalist<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<h2 class=\"font-primary-headline-md-semibold\" data-testid=\"article-subhead-test-id\">International Impact Award<\/h2>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The award seeks to honour Singaporeans who have made a positive impact beyond Singapore\u2019s borders, contributing to the country\u2019s global reputation.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">They must have delivered a project, initiative or body of work that benefited a community or country outside Singapore.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The award recipient will receive:<\/p>\n<h2 class=\"font-primary-headline-md-semibold\" data-testid=\"article-subhead-test-id\">Young Singaporean of the Year Award<\/h2>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The award seeks to recognise a Singaporean under 18 who has shown courage, compassion, empathy, kindness or a spirit of service, and has made a positive impact among peers.<\/p>\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">The award recipient will receive:<\/p>\n<div class=\"article-list-container\" data-testid=\"bulleted-article-list-test-id\">\n<ul class=\"pl-22 list-disc article-list-wrapper\">\n<li class=\"article-list-item list-item\" data-testid=\"bulleted-article-list-item-test-id\">\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">$5,000 in cash<\/p>\n<\/li>\n<li class=\"article-list-item list-item\" data-testid=\"bulleted-article-list-item-test-id\">\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">A pair of Singapore Airlines economy class tickets<\/p>\n<\/li>\n<li class=\"article-list-item list-item\" data-testid=\"bulleted-article-list-item-test-id\">\n<p class=\"text-primary font-tertiary-body-baseline-regular\" data-testid=\"article-paragraph-annotation-test-id\">A three-night stay in one of Millennium Hotels and Resorts\u2019 properties globally, up to a maximum of three sets of accommodation for each finalist.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.straitstimes.com\/singapore\/singaporean-of-the-year-finalists-sg-assist-founders-struggles-led-them-to-support-other-caregivers\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE \u2013 SG Assist founders Adrian Tan and Greg Tan were at a crossroads in 2024, seven years after they started an organisation to support&#8230;<\/p>\n","protected":false},"author":1,"featured_media":98449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-98447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/98447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98447"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/98447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/98449"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}