{"id":98275,"date":"2026-11-08T14:16:01","date_gmt":"2026-11-08T06:16:01","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=98275"},"modified":"2026-11-08T14:16:01","modified_gmt":"2026-11-08T06:16:01","slug":"money-over-models-big-fashion-brand-contracts-seek-range-of-ai-rights","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=98275","title":{"rendered":"Money over models: big fashion brand contracts seek range of AI rights"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/cdn.i-scmp.com\/sites\/default\/files\/styles\/1280x720\/public\/d8\/images\/canvas\/2026\/11\/05\/0309b3b6-526e-45b1-af4b-b2967301bad9_6ce5d78b.jpg?itok=JFuKo7dV&amp;v=1793870612\" \/><\/p>\n<div id=\"\">\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">AI-generated fashion models present a tantalising opportunity for brands: the ability to create lifelike \u2060images for their retail websites while cutting costs by 90 per cent or more compared to photo shoots with human models.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">For the \u2060modelling industry, the technology poses an existential threat because of scant regulation governing the ownership or use of digital twins. Fashion models face the risk of unpaid replication of their image \u2013 or replacement by entirely synthetic models.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Interviews with 15 model-agency directors and reviews of a dozen confidential photo-shoot contracts \u2013 in which brands including Diesel, Calvin Klein and L\u2019Oreal detailed proposed terms for AI-created alterations and future use of the images \u2013 show how AI is upending the economics of fashion modelling.<\/p>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.scmp.com\/lifestyle\/fashion-beauty\/article\/3373393\/money-over-models-big-fashion-brand-contracts-seek-range-ai-rights\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI-generated fashion models present a tantalising opportunity for brands: the ability to create lifelike \u2060images for their retail websites while cutting costs by 90 per&#8230;<\/p>\n","protected":false},"author":1,"featured_media":98276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[577,355,7053,354,1119,4342,3974,8623,1391],"class_list":["post-98275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-big","tag-brand","tag-contracts","tag-fashion","tag-models","tag-money","tag-range","tag-rights","tag-seek","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/98275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98275"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/98275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/98276"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}