{"id":98235,"date":"2026-11-08T09:10:59","date_gmt":"2026-11-08T01:10:59","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=98235"},"modified":"2026-11-08T09:10:59","modified_gmt":"2026-11-08T01:10:59","slug":"lego-black-friday-2026-sales-what-deals-to-expect","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=98235","title":{"rendered":"LEGO Black Friday 2026 Sales: What Deals to Expect"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">On nearly every IGN article about LEGO sets (and as the LEGO editor here at IGN, I post a lot of them), commenters complain that LEGO sets cost too much. That\u2019s a fair criticism, especially because many of the most noteworthy LEGO sets are expensive. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Even the smaller sets cost more than you might expect if you don\u2019t pay attention to the market. They\u2019re comprised of many tiny interlocking pieces, after all. If you feel like you\u2019re priced out of many LEGO sets you\u2019d want to buy, Black Friday offers an excellent opportunity to buy them at some of the lowest prices of the year.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The question is, what kinds of discounts on LEGO can we expect to see this Black Friday? I\u2019ve been covering LEGO deals for many years now, so here\u2019s what I expect based on my experience.<\/p>\n<p><h2 data-cy=\"title2\" class=\"title2 jsx-1903782357 jsx-3735650234\" data-toc-title=\"Discounts up to 50%\">LEGO Sets Up to 50% Off <\/h2>\n<\/p>\n<p><output class=\"box-wrapper jsx-2673806401\"><\/p>\n<figure class=\"jsx-313219616\"><span><img alt=\"\" aria-hidden=\"true\" decoding=\"async\" role=\"presentation\" class=\"progressive-image article-image article-image-full-size jsx-1809694635 jsx-2338608387\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"\/><\/span><\/figure>\n<p><\/output><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Many times throughout the year, LEGO sets go on sale at various retailers. These run-of-the-mill sales generally offer discounts of 20% off. That\u2019s the standard sale price at retailers like Amazon, Target, Best Buy, and the LEGO Store. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Therefore, <strong>a particularly good sale on LEGO sets is when you can find them for 30%, 40%, or even 50% off<\/strong>. These are the kinds of discounts I expect to see once the true Black Friday sales begin.<\/p>\n<p><h2 data-cy=\"title2\" class=\"title2 jsx-1903782357 jsx-3735650234\" data-toc-title=\"LEGO Store's sale\">LEGO Store&#8217;s Black Friday Sale<\/h2>\n<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Unlike many retailers, the official LEGO Store tends to have a pretty short-lived Black Friday sale. Last year&#8217;s sale started on Black Friday and ran for fours days \u2013 which means through that weekend and Cyber Monday. But the LEGO Store won&#8217;t be the only retailer dropping prices on LEGO sets, so keep an eye on the Black Friday sale schedule to see when retailers like Amazon and Walmart&#8217;s sales will go live.<\/p>\n<p><h2 data-cy=\"title2\" class=\"title2 jsx-1903782357 jsx-3735650234\" data-toc-title=\"Discounts on retiring sets\">Discounts on Retiring Sets<\/h2>\n<\/p>\n<p><output class=\"box-wrapper jsx-2673806401\"><\/p>\n<figure class=\"jsx-313219616\"><span><img alt=\"\" aria-hidden=\"true\" decoding=\"async\" role=\"presentation\" class=\"progressive-image article-image article-image-full-size jsx-1809694635 jsx-2338608387\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"\/><\/span><\/figure>\n<p><\/output><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Which brings us to the question of which sets are most likely to be discounted? Answer: the sets that are retiring soon. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">LEGO releases hundreds of new sets each year (here\u2019s our running tally of the 2026 releases). To make room on retailer shelves for all those new boxes, LEGO has to retires older sets at roughly the same rate. Right now, LEGO\u2019s \u201cretiring soon\u201d page has over 200 sets on it. You can bet many of these will go on sale during Black Friday as retailers try to offload inventory to make way for upcoming LEGO sets.<\/p>\n<p><h2 data-cy=\"title2\" class=\"title2 jsx-1903782357 jsx-3735650234\" data-toc-title=\"Black Friday LEGO set\">Black Friday LEGO Godzilla Set<\/h2>\n<\/p>\n<div id=\"244170\">\n<div class=\"jsx-3980863763 catalog-wrapper\"><span data-cy=\"productcard-view-trigger\"><\/p>\n<div id=\"244170\" data-cy=\"solo-product-card\" class=\"solo-product SoloProduct_solo-product__r2_WP\">\n<div class=\"card jsx-303513100 jsx-3341285356 product-card SoloProduct_product-card__JSk8u\">\n<div class=\"product-thumbnail jsx-2285132617 SoloProduct_image__vqG4e\"><img alt=\"LEGO Ideas Godzilla\" decoding=\"async\" class=\"progressive-image jsx-1809694635 jsx-2338608387 expand\" loading=\"lazy\" src=\"https:\/\/assets-prd.ignimgs.com\/2026\/11\/03\/lego-godzilla-1793716707259.jpg?width=220&amp;format=jpg&amp;auto=webp&amp;quality=80 1x, https:\/\/assets-prd.ignimgs.com\/2026\/11\/03\/lego-godzilla-1793716707259.jpg?width=220&amp;dpr=2&amp;format=jpg&amp;auto=webp&amp;quality=80 2x\" data-cy=\"progressive-image\"\/><\/div>\n<p><h3 class=\"title5 jsx-62124236 jsx-2827240024 name balanced\">LEGO Ideas Godzilla<\/h3>\n<\/p>\n<p><button class=\"button-text jsx-729543028 button jsx-3027214138 jsx-3347269829 icon-button catalog-upvote SoloProduct_catalog-upvote__FWsVx centered disabled\" type=\"button\" title=\"Vote\" aria-label=\"Vote\" data-cy=\"catalog-upvote\" disabled=\"\"><span class=\"ign-icon icon-rating-like jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"icon-rating-like\" style=\"mask:url(https:\/\/kraken.ignimgs.com\/_next\/static\/media\/RatingLike.ea885513.svg?cors=1) no-repeat center center \/ contain;background:currentColor\"\/><\/p>\n<p>7<\/p>\n<p><\/button><\/div>\n<\/div>\n<p><\/span><\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Each year, LEGO releases a major new set on Black Friday. It\u2019s always a statement piece, and it\u2019s priced accordingly.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">This year\u2019s Black Friday set is LEGO Godzilla, a towering 5,363-piece set that stands over two feet tall. It features a striking gray-and-blue version of the city-wrecker that looks menacing and highly detailed. I love it. It will be available for $449.99, starting at 12:01 a.m. November 27.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">If you buy it between November 27 &#8211; 30 while supplies last, you\u2019ll also get an additional LEGO set as a free Gift With Purchase. It\u2019s LEGO Godzilla Logo &amp; Footprint, and it\u2019s meant to be displayed next to the King of Monsters. It has matching colors and looks phenomenal.<\/p>\n<\/div>\n<p><h2 data-cy=\"title2\" class=\"title2 jsx-1903782357 jsx-3735650234\" data-toc-title=\"LEGO Insiders Weekend\">LEGO Insiders Weekend 2026<\/h2>\n<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Every year on the weekend before Black Friday, LEGO runs an \u201cInsiders Weekend\u201d promotion. This is a LEGO Store sale that\u2019s exclusive to LEGO Insiders, a free membership that gets you access to events like this (you can sign up here). In addition to discounts on select sets, it also gets you things like bonus loyalty points on purchases, as well as exclusive Gifts with Purchase. You can check out last year\u2019s promotions for an idea of what promotions we might expect to see in 2026.<\/p>\n<p><output class=\"box-wrapper jsx-2673806401\" data-cy=\"author-sign-off\"><\/p>\n<section class=\"author-sign-off\" data-cy=\"author-sign-off\"><span class=\"stack jsx-59817748 jsx-1927875859\"><\/p>\n<div class=\"rounded jsx-444076027 jsx-1730475047 profile-thumb jsx-2141281959 aspect-ratio aspect-ratio-1-1\"><img alt=\"Chris Reed Avatar\" decoding=\"async\" class=\"progressive-image profile-thumb-img jsx-249361588 jsx-2338608387 expand\" loading=\"lazy\" src=\"https:\/\/oyster.ignimgs.com\/social\/avatars\/users2\/12\/6078782-1585678621.jpg?crop=1%3A1&amp;width=56&amp;format=jpg&amp;auto=webp&amp;quality=80 1x, https:\/\/oyster.ignimgs.com\/social\/avatars\/users2\/12\/6078782-1585678621.jpg?crop=1%3A1&amp;width=56&amp;dpr=2&amp;format=jpg&amp;auto=webp&amp;quality=80 2x\" data-cy=\"progressive-image\"\/><\/div>\n<p><span class=\"stack jsx-2509706801 jsx-3630940851\"><\/p>\n<div class=\"interface jsx-1132626198 sign-off-text\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Chris Reed is a senior commerce editor and deals expert for IGN. He also runs IGN&#8217;s <\/em><em>LEGO coverage<\/em><em> and maintains the upcoming release dates articles for <\/em><em>video games<\/em><em>, <\/em><em>LEGO sets<\/em><em>, and <\/em><em>4K Blu-rays<\/em><em>. You can follow him on <\/em><em>Bluesky<\/em><em>.<\/em><\/p>\n<\/div>\n<p><\/span><\/span><\/section>\n<p><\/output><\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.ign.com\/articles\/lego-black-friday-2026-sales-what-to-expect\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><br \/>\n<center><script>\n  atOptions = {\n    'key' : 'ab8cc34fbebd96e6c135978b4baca540',\n    'format' : 'iframe',\n    'height' : 90,\n    'width' : 728,\n    'params' : {}\n  };\n<\/script><br \/>\n<script src=\"https:\/\/www.highrevenueformat.com\/ab8cc34fbebd96e6c135978b4baca540\/invoke.js\"><\/script><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On nearly every IGN article about LEGO sets (and as the LEGO editor here at IGN, I post a lot of them), commenters complain that&#8230;<\/p>\n","protected":false},"author":1,"featured_media":98236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[967,154,946,2628,774,945],"class_list":["post-98235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-black","tag-deals","tag-expect","tag-friday","tag-lego","tag-sales","wpcat-32-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/98235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98235"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/98235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/98236"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}