{"id":97825,"date":"2026-11-06T05:13:58","date_gmt":"2026-11-05T21:13:58","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=97825"},"modified":"2026-11-06T05:13:58","modified_gmt":"2026-11-05T21:13:58","slug":"ea-killed-mass-effect-but-is-still-trying-to-make-money-on-it","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=97825","title":{"rendered":"EA Killed Mass Effect But Is Still Trying To Make Money On It"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/www.gamespot.com\/wp-content\/uploads\/2026\/11\/N7Day-Large.jpeg?w=300\" \/><\/p>\n<p class=\"wp-block-paragraph\">Electronic Arts recently killed off Mass Effect and closed developer BioWare entirely, but the publisher is still trying to make money from the franchise&#8217;s fanbase. <\/p>\n<p class=\"wp-block-paragraph\">Ahead of the annual Mass Effect holiday of N7 Day on November 7, EA is promoting Mass Effect via posts about what fans can  buy on the BioWare Gear Store. A lot of people online are saying this is tone deaf and gross behavior. <\/p>\n<p class=\"wp-block-paragraph\">The BioWare Gear Store&#8217;s social media presence came back to life after a month of darkness today to start hawking Mass Effect merch. The post that kicked things off is the one below, in which fans are invited to &#8220;celebrate the legacy&#8221; of Mass Effect by giving EA money. <\/p>\n<p class=\"wp-block-paragraph\">EA followed the post up with eight more, pushing people to visit the BioWare Gear Store to buy things like mugs, tote bags, clothing, and shoes, among other things.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Celebrate the Legacy. <a href=\"https:\/\/x.com\/hashtag\/N7Day?src=hash&amp;ref_src=twsrc%5Etfw\">#N7Day<\/a> <a href=\"https:\/\/x.com\/masseffect?ref_src=twsrc%5Etfw\">@masseffect<\/a> <a href=\"https:\/\/x.com\/bioware?ref_src=twsrc%5Etfw\">@bioware<\/a><a href=\"https:\/\/t.co\/FQVk62DqHD\">https:\/\/t.co\/FQVk62DqHD<\/a> <a href=\"https:\/\/t.co\/A9YXjMROFR\">pic.twitter.com\/A9YXjMROFR<\/a><\/p>\n<p>&mdash; BioWare Gear Store (@BioWareGear) <a href=\"https:\/\/x.com\/BioWareGear\/status\/2118417071415476477?ref_src=twsrc%5Etfw\">November 5, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p class=\"wp-block-paragraph\">The replies under every one of the posts call out how cold and gross it is to promote the brand so soon after cancelling Mass Effect 5 and closing BioWare.<\/p>\n<p class=\"wp-block-paragraph\">EA made the drastic changes as part of a big organizational shift and wider pullback that also included layoffs and other game cancellations, like a new The Sims game. These moves came after EA was taken private by an investor consortium led by Saudi Arabia&#8217;s Public Investment Fund in a deal that included billions of debt.<\/p>\n<p class=\"wp-block-paragraph\">It subsequently was reported that EA chose to pursue a new Star Wars Battlefront game over funding the next Mass Effect and BioWare&#8217;s continued operation. <\/p>\n<p class=\"wp-block-paragraph\">A Change.org petition to &#8220;save Mass Effect&#8221; has drawn 300,000+ signatures, and Canadians are rallying their lawmakers to step in and fund the continued future of BioWare.<\/p>\n<p class=\"wp-block-paragraph\">\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.gamespot.com\/articles\/ea-killed-mass-effect-but-is-still-trying-to-make-money-on-it\/\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><br \/>\n<center><script>\n  atOptions = {\n    'key' : 'ab8cc34fbebd96e6c135978b4baca540',\n    'format' : 'iframe',\n    'height' : 90,\n    'width' : 728,\n    'params' : {}\n  };\n<\/script><br \/>\n<script src=\"https:\/\/www.highrevenueformat.com\/ab8cc34fbebd96e6c135978b4baca540\/invoke.js\"><\/script><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Electronic Arts recently killed off Mass Effect and closed developer BioWare entirely, but the publisher is still trying to make money from the franchise&#8217;s fanbase&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":97827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[8143,3268,291,4342],"class_list":["post-97825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-effect","tag-killed","tag-mass","tag-money","wpcat-32-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/97825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=97825"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/97825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/97827"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=97825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=97825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=97825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}