{"id":95508,"date":"2026-10-25T17:04:16","date_gmt":"2026-10-25T09:04:16","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=95508"},"modified":"2026-10-25T17:04:16","modified_gmt":"2026-10-25T09:04:16","slug":"luxury-brands-destroy-unsold-stock-to-preserve-exclusivity-that-may-soon-change","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=95508","title":{"rendered":"Luxury brands destroy unsold stock to preserve exclusivity. That may soon change"},"content":{"rendered":"


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Earlier this month, shoppers on Yoox could snap up suede Brunello Cucinelli trainers for \u20ac617 (US$700), around half the price on the brand\u2019s official website. If they felt like pairing them with a beige Gucci miniskirt, that was available for \u20ac800, close to 50 per cent off as well. A Burberry T-shirt? The e-commerce website sold one for less than \u20ac200, or 60 per cent off its original price. Overall, some 2,500 products from the three labels were available, heavily discounted.<\/p>\n

It is a sign of the challenges that the luxury market faces, as even wealthy customers cut back on spending.<\/p>\n

High-end fashion and leather goods makers try to avoid slashing prices or selling excess stock because it damages the aura of exclusivity that they build around their products. That is why at times, they have preferred to burn or shred their unsold goods: a controversial policy that is now banned in the European Union, home to some of the industry\u2019s largest brands.<\/p>\n

There are loopholes that may allow brands to continue to destroy goods. Nevertheless, the EU\u2019s drive for greater sustainability in the fashion industry is about to create a serious challenge for luxury companies.<\/p>\n<\/div>\n


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Earlier this month, shoppers on Yoox could snap up suede Brunello Cucinelli trainers for \u20ac617 (US$700), around half the price on the brand\u2019s official website….<\/p>\n","protected":false},"author":1,"featured_media":95509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[2670,3876,11334,6788,3656,15716,2764,32120],"class_list":["post-95508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-brands","tag-change","tag-destroy","tag-exclusivity","tag-luxury","tag-preserve","tag-stock","tag-unsold","wpcat-33-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/95508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=95508"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/95508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/95509"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=95508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=95508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=95508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}