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Apple\u2019s unveiling of the iPhone Duo last month reportedly sparked a surge in Google searches for rival Samsung\u2019s foldable phones.<\/p>\n
Chang, Corporate Vice President of Samsung\u2019s Mobile Division in the UK, said Google searches for the company\u2019s foldable phones jumped 300% in September alone<\/b>.<\/p>\n
He also claimed that \u201ccustomer demand for the Galaxy Z Fold8 family has increased 16% since launch\u201d, adding that Samsung\u2019s \u201cmarket leadership is stronger than ever\u201d.<\/p>\n
Samsung unveiled the Galaxy Z Fold8 family in August, weeks before Apple\u2019s iPhone Duo announcement. The Galaxy Z Fold8, in particular, features a passport-style design similar to that of Apple\u2019s foldable.<\/p>\n
The Galaxy Z Fold8 also appears to have made a strong impression in its home market. In South Korea, it reportedly accounted for nearly 70% of all pre-orders.<\/p>\n
Apple\u2019s stock shortage of the iPhone Duo could provide Samsung with another opportunity to attract interested buyers. Consumers facing long waits for Apple\u2019s first foldable iPhone may be tempted to consider the Galaxy Z Fold8 instead, especially if they want to experience a passport-style foldable sooner.<\/p>\n
Of course, a spike in search interest does not necessarily translate into sales, and Samsung\u2019s figures do not establish how much of the increase was directly driven by Apple\u2019s announcement. Still, if the iPhone Duo brings more mainstream attention to foldable phones, Samsung could stand to benefit from the buzz surrounding its biggest rival.<\/p>\n
Source: Forbes via 9to5Google<\/p>\n<\/div>\n
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