{"id":93474,"date":"2026-10-16T18:55:00","date_gmt":"2026-10-16T10:55:00","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=93474"},"modified":"2026-10-16T18:55:00","modified_gmt":"2026-10-16T10:55:00","slug":"exclusive-im-so-excited-kim-jones-on-choosing-hong-kong-as-the-home-of-his-revived-fashion-label","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=93474","title":{"rendered":"Exclusive | \u2018I\u2019m so excited\u2019: Kim Jones on choosing Hong Kong as the home of his revived fashion label"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/cdn.i-scmp.com\/sites\/default\/files\/styles\/1280x720\/public\/d8\/images\/canvas\/2026\/10\/16\/249a41bc-c2f8-4130-be6b-ba07b8ad912a_0107589b.jpg?itok=Gp2syZFu&amp;v=1792136906\" \/><\/p>\n<div id=\"\">\n<div datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1xdhyk6 ec74h0k0\">One might not expect British fashion designer <span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">Kim Jones<\/span>, a figure synonymous with modern luxury, to highlight reptiles as one of his earliest memories of Hong Kong.<\/div>\n<div datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1xdhyk6 ec74h0k0\">\u201cI love Hong Kong, the weird side of it and the fact that there are king cobras that live here, and different <span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">snakes<\/span> and the sort of things which most people probably get terrified of,\u201d the 53-year-old says.<\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Jones first visited Hong Kong after joining Dunhill as its creative director in 2008, visiting regularly in the late 2000s to study Asian tailoring traditions.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">He frequently logged more than 20,000 steps a day exploring the local markets, modern precincts and historic neighbourhoods. \u201cI see everything and what people are wearing and what different types of people are on the street,\u201d he says.<\/p>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.scmp.com\/lifestyle\/fashion-beauty\/article\/3371101\/im-so-excited-kim-jones-choosing-hong-kong-home-his-revived-fashion-label?utm_source=rss_feed\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One might not expect British fashion designer Kim Jones, a figure synonymous with modern luxury, to highlight reptiles as one of his earliest memories of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":93475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[10426,4614,4365,354,469,3569,14872,4388,5231,14560,21916],"class_list":["post-93474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-choosing","tag-excited","tag-exclusive","tag-fashion","tag-home","tag-hong","tag-jones","tag-kim","tag-kong","tag-label","tag-revived","wpcat-33-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/93474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=93474"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/93474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/93475"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=93474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=93474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=93474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}