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It may sound like the sort of thing luxury brands routinely say about experiential spaces. But it also gets to the heart of why concepts like AP House have gained traction.<\/span><\/p>\n Luxury brands have long relied on scarcity to create desire. Today, the challenge is more complicated. They still need to protect exclusivity while remaining culturally relevant, appeal to younger audiences without alienating established collectors, and give people a reason to visit physical spaces when so much of the discovery process now happens online.<\/span><\/p>\n Ng believes today\u2019s luxury clients are more informed and often begin their journey online before seeking out a physical experience.\u00a0<\/span><\/p>\n \u201cAP House offers what digital platforms cannot: Atmosphere, human warmth, social interaction, and a sense of belonging,\u201d she explained. \u201cIt allows clients to experience Audemars Piguet not only as a brand they follow online, but as a world they can step into, feel, and become part of.\u201d<\/span><\/p>\n That thinking is likely to become increasingly relevant as Audemars Piguet expands its footprint across Southeast Asia, including in Ho Chi Minh City, Kuala Lumpur and Bangkok. Further afield, Sydney is also planned for 2027.<\/span><\/p>\n<\/div>\n It may sound like the sort of thing luxury brands routinely say about experiential spaces. But it also gets to the heart of why concepts…<\/p>\n","protected":false},"author":1,"featured_media":93329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-93328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/93328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=93328"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/93328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/93329"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=93328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=93328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=93328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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