{"id":92979,"date":"2026-10-14T23:20:59","date_gmt":"2026-10-14T15:20:59","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=92979"},"modified":"2026-10-14T23:20:59","modified_gmt":"2026-10-14T15:20:59","slug":"epics-new-store-app-was-built-using-ai","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=92979","title":{"rendered":"Epic\u2019s New Store App Was Built Using AI"},"content":{"rendered":"


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Epic has revealed a newly refreshed version of the Epic Games Launcher, its Steam-like platform that provides access to the Epic Games Store, your games library, social features, and a developer\u2019s hub. In keeping with the company\u2019s interest in and push for AI-assisted development<\/u>, this new version of the launcher has been created using generative artificial intelligence. <\/p>\n

\u201cProgramming is hard,\u201d wrote Epic in a new blog post. \u201cSo, instead of doing that, we vibe coded a new Epic Games Launcher that\u2019s way faster and more responsive than the current one, and has a new look.\u201d<\/p>\n

The term \u201cvibe coding\u201d is often used in a joke context to describe code developed entirely through AI prompts, rather than actual coding expertise. It\u2019s interesting, then, to see Epic use the term in an announcement for its own product. But just how has the company approached the build of its new app?<\/p>\n

During an interview with IGN, vice president and general manager of Epic Games Store Martin Keely discussed how the technology has been used. \u201cWe have used AI as a tool as part of our development process,\u201d he said. \u201cIt’s obviously an issue that’s of high visibility at the moment across the industry, but for us, it made us more efficient and allowed a small team to rewrite the code base and be able to launch it faster across platforms, support Windows and Mac, and we’re going to have a Linux version as well.\u201d<\/p>\n

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The new Epic Games Launcher was “vibe coded” using AI. | Image credit: Epic Games<\/figcaption><\/figure>\n

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Bloomberg\u2019s recent report <\/u>claims that developers at Epic have been encouraged to use Anthropic\u2019s AI assistant, Claude, and that work on an upcoming Star Wars\/Marvel crossover project should be conducted with “no more hand-written code.\u201d Meanwhile, Epic\u2019s founder and CEO, Tim Sweeney, said on X\/Twitter<\/u> that the company is “moving developers around to retool for maximum AI acceleration.”<\/p>\n

When asked to clarify the extent of Epic\u2019s use of artificial intelligence on the new launcher, Keely said that \u201cit’s been focused on code efficiency and the architecture, and allowing us to basically build features more quickly. It hasn’t been about the artwork or the design style. There are some updates and changes, but that’s been managed by our normal Epic Games design group.\u201d<\/p>\n

It\u2019s interesting that this line has been drawn for the launcher, as Epic has been pretty open about how it\u2019s used generative AI to help create Fortnite skins<\/u>. The studio\u2019s in-development Star Wars and Marvel crossover shooter is also reported to be using AI for its artistic assets, with Bloomberg\u2019s report noting that all art for the project would be “generated with full AI workflows.”<\/p>\n

We\u2019ve known about Epic\u2019s plans for a new launcher for a while \u2013 we previously spoke to Keely\u2019s predecessor, Steve Allison, who said that the app \u201cshould feel fast and snappy and just be what you expect, frankly\u201d in our extensive interview<\/u>. Of course, Epic also faces a cultural battle, as most PC players have been embedded in Valve\u2019s Steam ecosystem for decades, with some convinced that the Epic Games Store will never be as good as Steam.<\/u> <\/p>\n

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\"Matt<\/div>\n

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Matt Purslow is IGN’s Executive Editor of Features. <\/em><\/p>\n<\/div>\n

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