The iPhone 18 Pro models may not be selling as strongly as Apple had anticipated.<\/p>\n
Several sources familiar with Apple\u2019s supply chain told Nikkei Asia that the iPhone maker has asked suppliers to reduce component production for the iPhone 18 Pro lineup amid what they describe as \u201cdampened consumer demand\u201d.<\/p>\n
Two sources claim that component orders for October have been lowered by at least 15%<\/b> compared with Apple\u2019s initial projections. It remains to be seen whether Apple will make further adjustments to production orders from next month.<\/p>\n
One supply chain source reportedly said demand for the new Pro models is \u201cnot as strong as previous years when all the new models are introduced all together\u201d.<\/p>\n
This could partly be attributed to Apple\u2019s revised launch strategy this year. Instead of unveiling its entire iPhone lineup at the same time, Apple introduced the iPhone 18 Pro models and the iPhone Duo in September, while reportedly reserving the standard iPhone 18 and iPhone Air 2 for spring 2027.<\/p>\n
Customers could be adopting a wait-and-see approach and want to see what the standard iPhone 18 is like before deciding if they should pony up the money for an iPhone 18 Pro. They could also be waiting for the iPhone Duo \u2013 pre-orders for Apple\u2019s first foldable phone starts on 16 October.<\/p>\n Customers could be waiting for the iPhone Duo.<\/p>\n Photo: HWZ<\/p>\n<\/figcaption><\/figure>\n The \u201cdampened consumer demand\u201d could aso be attributed to the price hike across the iPhone 18 Pro lineup, with price increases ranging from S$100 to S$800<\/b>, depending on the model and storage configuration. With smartphone buyers facing higher prices amid rising component costs, some consumers may be less willing to upgrade immediately.<\/p>\n A similar challenge may await the iPhone Duo, which starts at<\/b> S$3,099<\/b> but reportedly lacks several features found on the iPhone 18 Pro, including a variable-aperture camera, a dedicated telephoto camera, Face ID, and the Pro controls in the Camera app.<\/p>\n However, supplier production adjustments do not necessarily translate directly into final sales figures. They may also reflect Apple\u2019s efforts to manage inventory and align component supply with its latest demand forecasts.<\/p>\n Apple is scheduled to report its fiscal fourth-quarter earnings on 6 November. The results could provide a clearer picture of how its latest iPhones are performing, although the company\u2019s financial disclosures may not break out sales of individual models.<\/p>\n Source: Nikkei Asia via 9to5Mac<\/p>\n<\/div>\n The iPhone 18 Pro models may not be selling as strongly as Apple had anticipated. Several sources familiar with Apple\u2019s supply chain told Nikkei Asia…<\/p>\n","protected":false},"author":1,"featured_media":92297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[156,9346,5508,6064,363,225,3143,3465,9195],"class_list":["post-92296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-apple","tag-cutting","tag-demand","tag-due","tag-iphone","tag-pro","tag-production","tag-reportedly","tag-soft","wpcat-32-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/92296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=92296"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/92296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/92297"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=92296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=92296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=92296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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