Muhammad Rifqi Solihin never expected a joke about having his own Chagee standee to become reality.<\/p>\n
At first, the 25-year-old Yishun resident was simply hoping the Chinese milk tea chain, Chagee<\/a>, would open a branch at his neighbourhood mall, Northpoint City<\/a>.<\/p>\n He was surprised to learn that plans for a new outlet there were already underway.<\/p>\n He later joked about having a life-sized standee or banner of himself outside the branch \u2014 and his wish came true.<\/p>\n Speaking to Berita Harian (BH)<\/a>, Rifqi said it all started in April, when he posted a few spontaneous videos about Chagee.<\/p>\n Known for his travel content, particularly from trips exploring China<\/a>, Rifqi said his first Chagee video was just a way to take a break from producing his usual more \u201cpolished\u201d content.<\/p>\n \u201cI was a bit stressed out,\u201d he explained.<\/p>\n \u201cWhile I was in Kuala Lumpur for work, I woke up one day and felt like drinking Chagee. So, I thought, \u2018Why not create some content about it?\u2019\u201d<\/p>\n In the video, he played the role of a customer, listed out his favourite drinks, and also joked about wanting Chagee to open a branch in his neighbourhood.<\/p>\n PHOTO: REEFKEY\/INSTAGRAM<\/p>\n<\/figcaption><\/figure>\n<\/div>\n \u201cChagee Northpoint\u2026I want Chagee at Northpoint,\u201d he chanted in the video.<\/p>\n The video was well received, garnering around 9,990 likes, with many viewers describing it as funny and relatable.<\/p>\n The positive response encouraged Rifqi to make more of such content about the brand \u2014 eventually producing 16 Chagee-related videos.<\/p>\n It was only when Chagee Singapore\u2019s official social media account began commenting on his posts that he realised a Northpoint City outlet really was on the way.<\/p>\n \u201cLet\u2019s meet at CHAGEE Northpoint\u2026 soon?\u201d @chagee.sg teased.<\/p>\n A few months later, Rifqi posted a video of himself discovering the soon-to-open outlet at Northpoint City.<\/p>\n \u201cI\u2019m gonna have a cardboard cutout of myself here soon. Stay tuned,\u201d he said in jest.<\/p>\n PHOTO: REEFKEY\/INSTAGRAM<\/p>\n<\/figcaption><\/figure>\n<\/div>\n He didn\u2019t think much of the joke until Chagee contacted him to say the idea of placing a standee of him outside the store had been approved.<\/p>\n \u201cI was really shocked and couldn\u2019t believe it,\u201d he said.<\/p>\n Rifqi shared that he was traveling in Qingdao, China when Chagee contacted him, prompting him to arrange an impromptu photo shoot for the standee while he was abroad.<\/p>\n Weeks later, the standee was printed and placed outside Chagee Northpoint just in time for its grand opening in September.<\/p>\n In a video shared on Instagram, Rifqi can be seen celebrating the outlet\u2019s opening, signing autographs and taking photos with customers.<\/p>\n Netizens were delighted to see his joke become reality.<\/p>\n \u201cI don\u2019t know you but I love this for you!!!!\u201d said one user.<\/p>\n \u201cManifestation at it\u2019s wildest,\u201d said another.<\/p>\n According to Rifqi, the standee was initially meant to remain on display until Sept 29.<\/p>\n However, several friends who were overseas asked him if it could stay up longer so they could see it when they returned.<\/p>\n Rifqi passed the request on to Chagee \u2014 and once again, it was approved.<\/p>\n The life-sized standee will continue to be displayed outside the Chagee outlet at Northpoint City until Oct 13.<\/p>\n Looking ahead, Rifqi said he hopes to bring the standee to other outlets, visit Chagee\u2019s factory in China and perhaps one day create his own drink with the brand.<\/p>\n While there are no confirmed collaborations for now, he described what has happened over the past few months as \u201cquite extraordinary\u201d.<\/p>\n \u201cThis is all wishful thinking, but I don\u2019t think it\u2019s impossible,\u201d he said with a laugh.<\/p>\n \u201cWe\u2019ll just have to wait and see.\u201d<\/p>\n Have something to say? Join in!<\/p>\n<\/div>\n Explore more on these topics<\/p>\n<\/div>\n See something interesting? Contribute<\/a> your story to us.<\/p>\n<\/div>\nHow it all started<\/h2>\n
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Discovers an outlet in his neighbourhood is opening soon<\/h2>\n
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Standee display period extended<\/h2>\n
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