Sony has partnered with Hello Kitty, adding the Sanrio character\u2019s limited-edition merchandise to its smartphone and audio products.<\/p>\n
Here\u2019s everything you need to know about the collaboration.<\/p>\n
Sony Store exclusives for Hello Kitty merchandise<\/h2>\n
Starting today (6 October 2026), the following collab bundles are available for pre-order:<\/p>\n
- \n
- Xperia 10 VIII smartphone (Hello Kitty Collaboration Model Set) at S$919<\/b><\/li>\n
- WH-1000XM6, WH-CH730N, or WH-CH530 (Hello Kitty Collaboration Model Set) at S$609<\/b>, S$249<\/b>, and S$149<\/b>, respectively<\/li>\n<\/ul>\n
\n Sony X Hello Kitty limited edition merchandise bundles<\/p>\n
Image: Sony<\/p>\n<\/figcaption><\/figure>\n
The Xperia 10 VIII set comes with an original Hello Kitty sacoche-style shoulder bag for the phone and a Hello Kitty tote bag.<\/p>\n
The audio bundles include an original Hello Kitty pouch (carrying case) for the audio product and other personal belongings, plus a Hello Kitty tote bag.<\/p>\n
\n Sony WH-1000XM6 with Hello Kitty collaboration<\/p>\n
Image: Sony<\/p>\n<\/figcaption><\/figure>\n
These bundles are limited in quantity and are Sony Store exclusives, so you have to be in-store to get them.<\/p>\n
As an added bonus, the Sony Store at 313@somerset has a curated space that showcases the new bundles, so you can see them in person before committing.<\/p>\n
Which Sony product should I get with the Hello Kitty collab?<\/h2>\n
\n Hello Kitty X Sony collaboration<\/p>\n
Image: Sony<\/p>\n<\/figcaption><\/figure>\n
A special mention goes to the Xperia 10 VIII and WH-1000XM6. The former is a newly launched entry-level smartphone, while the latter is the brand\u2019s latest flagship wireless ANC headphones (which we\u2019ve reviewed here).<\/p>\n
The WH-CH730N is Sony\u2019s midrange wireless ANC headphone, while the WH-CH530 is its entry-level alternative. In having three tiers of headphone offerings, Sony practically ensured that Hello Kitty fans have access to the specially designed merchandise, regardless of their headphones-buying budget.<\/p>\n
\n Sony Xperia 10 VIII with Hello Kitty merchandise bundle<\/p>\n
Image: Sony<\/p>\n<\/figcaption><\/figure>\n
According to Sanrio and Sony, the biggest challenge in creating a Sony X Hello Kitty collab was coming up with a design true to both brands. The team settled on a black-and-silver identity, shaping the Hello Kitty livery into a minimalist look that incorporates Sony\u2019s primary design language without losing the sense of kawaii<\/i> (Japanese for \u2018cute\u2019) Hello Kitty is known for.<\/p>\n
\n Sony and Sanrio teams collaborating on the Sony X Hello Kitty designs<\/p>\n
Image: Sony<\/p>\n<\/figcaption><\/figure>\n
\nHello Kitty not-so-fun fact: Hello Kitty isn’t a cat, and “Hello Kitty” isn’t her real name. <\/i>As stated on Sanrio\u2019s official character page<\/i>, Kitty White is a 52-year-old girl based in London (as of 2026), standing at approximately five apples tall. Her dream is to become a pianist or poet. Incidentally, cats tend not to live that long, and also lack the necessary opposable thumbs for those careers.<\/i><\/p>\n<\/div>\n<\/div>\n
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\nSony has partnered with Hello Kitty, adding the Sanrio character\u2019s limited-edition merchandise to its smartphone and audio products. Here\u2019s everything you need to know about…<\/p>\n","protected":false},"author":1,"featured_media":90748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[1054,9708,15277,4367,1586,11642],"class_list":["post-90747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-drops","tag-kitty","tag-limitededition","tag-merch","tag-sony","tag-teams","wpcat-32-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/90747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=90747"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/90747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/90748"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=90747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=90747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=90747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- WH-1000XM6, WH-CH730N, or WH-CH530 (Hello Kitty Collaboration Model Set) at S$609<\/b>, S$249<\/b>, and S$149<\/b>, respectively<\/li>\n<\/ul>\n