\n<\/p>\n
Mr Gray, who is behind several Singapore cocktail bars including Low Tide and Sago House, launched Ghostwriter around 2023.<\/p>\n
“Many talented young individuals were looking to take their ideas and put it all on the line. Having done this several times over, to varying degrees of success, I thought it would be a great idea to use a space we had at 98 Club Street to test drive ideas,” he said.<\/p>\n
After Mr Smit’s stint, Mr Gray decided to open the space to others, putting out a simple call on Instagram for entrepreneurs.<\/p>\n
The arrangement was kept straightforward: the entrepreneurs paid for their rent and goods, while Mr Gray covered the remaining costs. The profits went to the entrepreneurs.<\/p>\n
He also did away with deposits and other administrative requirements, allowing participants to concentrate on their concepts and customers.<\/p>\n
“The idea is to prepare people for the reality, not to hide it from them. They needed to understand that this was an opportunity to focus on the things you won’t have time to when you’re running full tilt to make wage and rent,” he said.<\/p>\n
“We allowed them to focus on what their guests want – or don’t want. Test drive ideas, drinks, events, nights. Things you can’t normally take risks on.”<\/p>\n
Six budding businesses went through the incubator. All six eventually opened permanent outlets, although some did so under different brand names.<\/p>\n
Mr Gray is now preparing to launch Ghostwriter 2.0 in November, with a greater focus on education and collaboration to bring people together, such as a chef with a bartender and both with suppliers.<\/p>\n<\/div>\n
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SPACE TO TAKE RISKS Mr Gray, who is behind several Singapore cocktail bars including Low Tide and Sago House, launched Ghostwriter around 2023. “Many talented…<\/p>\n","protected":false},"author":1,"featured_media":88440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/dam.mediacorp.sg\/image\/upload\/s--_BwTX6xW--\/c_crop,h_576,w_1024,x_0,y_117\/c_fill,g_auto,h_676,w_1200\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2026\/09\/25\/img20170418084932_1024x768.jpg?itok=Rt99EXF0","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[2024,8413,1807,30729,15764,9309,15578,1670,18722,7591],"class_list":["post-88439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-news-sg-global","tag-chance","tag-founders","tag-ground","tag-incubator","tag-leases","tag-odds","tag-proving","tag-short","tag-spaces","tag-uncertain","wpcat-2-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/88439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=88439"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/88439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/88440"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=88439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=88439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=88439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}