{"id":88252,"date":"2026-09-27T11:06:00","date_gmt":"2026-09-27T03:06:00","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=88252"},"modified":"2026-09-27T11:06:00","modified_gmt":"2026-09-27T03:06:00","slug":"hong-kong-gen-z-jewellery-maker-quit-her-finance-job-then-built-a-million-dollar-brand","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=88252","title":{"rendered":"Hong Kong Gen Z jewellery maker quit her finance job, then built a million-dollar brand"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/cdn.i-scmp.com\/sites\/default\/files\/styles\/1280x720\/public\/d8\/images\/canvas\/2026\/09\/25\/269e71a6-d3f2-4c22-b499-2adcc6e2bf3e_5e916989.jpg?itok=n1PWtfb6&amp;v=1790333785\" \/><\/p>\n<div id=\"\">\n<div datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1xdhyk6 ec74h0k0\">Alarm at 6am. <span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">J.P. Morgan<\/span> trading desk by 7.45am. Clock out at 6.30pm. Design custom jewellery until 1am.<\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">For months, Koyo Song ran her jewellery business, Benalor, while holding down a full-time corporate finance job in Hong Kong \u2013 surviving on five hours of sleep and her ambition to build her own brand.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">In July 2026, the 28-year-old walked away from her position as a sales associate \u2013 and a six-figure monthly salary \u2013 to run Benalor full time with her boyfriend and business partner, Avi Benita, who quit his job at a hedge fund this year, too.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Founded in 2025, Benalor offers rings, bracelets, necklaces and more, with prices ranging from HK$3,000 to HK$20,000 (US$380 to US$2,550). All the jewellery can be customised for free, and original pieces can be made to order.<\/p>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.scmp.com\/lifestyle\/fashion-beauty\/article\/3368649\/hong-kong-gen-z-jewellery-maker-quit-her-finance-job-then-built-million-dollar-brand?utm_source=rss_feed\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alarm at 6am. J.P. Morgan trading desk by 7.45am. Clock out at 6.30pm. Design custom jewellery until 1am. For months, Koyo Song ran her jewellery&#8230;<\/p>\n","protected":false},"author":1,"featured_media":88253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[355,2199,8889,2831,3569,13828,6182,5231,4595,19784,16115],"class_list":["post-88252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-brand","tag-built","tag-finance","tag-gen","tag-hong","tag-jewellery","tag-job","tag-kong","tag-maker","tag-milliondollar","tag-quit","wpcat-33-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/88252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=88252"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/88252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/88253"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=88252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=88252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=88252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}