{"id":86928,"date":"2026-09-22T12:37:59","date_gmt":"2026-09-22T04:37:59","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=86928"},"modified":"2026-09-22T12:37:59","modified_gmt":"2026-09-22T04:37:59","slug":"tollyjoy-says-decision-to-close-after-55-years-not-driven-by-financial-considerations","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=86928","title":{"rendered":"Tollyjoy says decision to close after 55 years not driven by financial considerations"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>Tollyjoy first announced on Sep 15 that it was &#8220;winding down the brand&#8221;.<\/p>\n<p><span>Established in Singapore in 1971, Tollyjoy was founded by Mr Tan&#8217;s father and has become a familiar name in mother-and-baby care, selling products ranging from feeding essentials to cleaning products.<\/span><\/p>\n<p><span>An article published by Singapore Management University in 2018 said the company had about 200 employees and recorded S$16 million (US$12.5 million) in annual revenue in 2016.<\/span><\/p>\n<p><span>&#8220;For 55 years, we have been fortunate to earn the trust of generations of parents who welcomed Tollyjoy into their lives,&#8221; Mr Tan said on Monday.<\/span><\/p>\n<p>&#8220;We leave this 55-year journey with a deep sense of appreciation for the many people who have been part of it.&#8221; \u00a0<\/p>\n<p>CNA has contacted Tollyjoy for more information on its decision to cease operations and the number of employees affected.<\/p>\n<\/div>\n<p><br \/>\n<center><br \/>\n<br \/><a href=\"https:\/\/www.channelnewsasia.com\/singapore\/tollyjoy-baby-brand-closure-not-driven-financial-considerations-6401211\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><br \/>\n<center\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tollyjoy first announced on Sep 15 that it was &#8220;winding down the brand&#8221;. Established in Singapore in 1971, Tollyjoy was founded by Mr Tan&#8217;s father&#8230;<\/p>\n","protected":false},"author":1,"featured_media":86929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/dam.mediacorp.sg\/image\/upload\/s--PyLC3VDY--\/c_crop,h_404,w_720,x_0,y_368\/c_fill,g_auto,h_676,w_1200\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2026\/09\/22\/tollyjoy_pic.jpg?itok=P7U0ASso","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[468,30430,2354,5390,2215,30377,59],"class_list":["post-86928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-news-sg-global","tag-close","tag-considerations","tag-decision","tag-driven","tag-financial","tag-tollyjoy","tag-years","wpcat-2-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/86928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=86928"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/86928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/86929"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=86928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=86928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=86928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}