\n<\/p>\n
In stark contrast to the recent gym closures, Mr Ahmad said 2026 has been UFIT\u2019s best year of business in the past five years. Event-based competitions and marathons are helping to drive people into gyms, but he also credited a focus on client retention by delivering measurable outcomes.<\/p>\n
Mr Ahmad added that ActiveSG and condominium gyms are a form of “healthy market segmentation” and not a threat to boutique studios.<\/p>\n
\u201cThey have absorbed a real slice of that demand, but it\u2019s a very specific slice of that demographic that are price sensitive or that are convenience-based users, who are never going to pay for coaching or they\u2019re not interested in that coaching model in the first place.\u201d<\/p>\n
Differentiation through service is also increasingly necessary because the way people exercise in Singapore has changed.<\/p>\n
\u201cToday\u2019s consumers are far less likely to anchor their fitness routines around a single gym membership,\u201d said Nanyang Polytechnic\u2019s Mr Lee.<\/p>\n
\u201cInstead, they mix and match across different formats: using the condo gym, running outdoors, attending pilates classes, joining colleagues for pickleball, following free digital fitness programmes, or even travelling regionally for Hyrox competitions with their training communities.<\/p>\n
\u201cFitness spending has become more fragmented, more flexible, and increasingly driven by experience, community and measurable outcomes.\u201d<\/p>\n
It is a challenge noted by Amore Fitness, which has been in business for more than 40 years. The homegrown chain runs women-only fitness studios and spas in nine locations around Singapore.<\/p>\n
\u201cFitness is no longer just about choosing between one gym and another. Consumers can choose from 24-hour gyms, boutique studios, pilates, specialised training, outdoor activities and digital programmes, and many move between them,\u201d said director Lim Kian Leong.\u00a0<\/p>\n
As women look for \u201cmore choice and more ways to fit fitness into their lives\u201d, Amore has responded by introducing new brands for beauty, rest and recovery treatments, reformer pilates, and strength and functional training.<\/p>\n
\u201cWomen don\u2019t all want the same thing from fitness, and what they need can change over time. We want to give them the choice to find what works for them, while staying within a community they know,\u201d he said.<\/p>\n
Amore\u2019s physical footprint reflects these ongoing shifts. It closed outlets at Jurong Point in 2023 and Seletar Mall in 2024, only to open at the CPF Jurong building in 2024 and Punggol Coast Mall in 2025.<\/p>\n
Mr Lim said this was \u201cpart of running a physical fitness business in a changing market\u201d, adding that the goal is not to have more locations, but the right ones.<\/p>\n
\u201cWe regularly review our locations based on factors such as demand in the neighbourhood, rental rates and operating costs, as well as changes to the properties themselves,\u201d he said.<\/p>\n
\u201cAt the same time, we look at where we can serve members better, whether that means being closer to where they live and work, having a more accessible location or offering a space that better suits the way they want to exercise.\u201d<\/p>\n<\/div>\n
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In stark contrast to the recent gym closures, Mr Ahmad said 2026 has been UFIT\u2019s best year of business in the past five years. Event-based…<\/p>\n","protected":false},"author":1,"featured_media":86857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/dam.mediacorp.sg\/image\/upload\/s--RwDrynk_--\/c_crop,h_1125,w_2000,x_0,y_272\/c_fill,g_auto,h_676,w_1200\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2026\/09\/21\/istock-921640534.jpg?itok=ptFYOrwZ","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[1464,408,2319,5485,9724,568,30405,209],"class_list":["post-86856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-news-sg-global","tag-age","tag-feel","tag-fitness","tag-golden","tag-gyms","tag-heat","tag-midmarket","tag-singapores","wpcat-2-id"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/86856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=86856"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/86856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/86857"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=86856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=86856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=86856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}