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SINGAPORE: Homegrown baby-care brand Tollyjoy is winding down after 55 years, bringing to an end a name that has been familiar to generations of parents in Singapore.<\/p>\n
In a Facebook post dated Sep 15, Tollyjoy said it is “winding down the brand”, although it did not specify when its products would disappear from shelves.<\/p>\n
Tollyjoy manufactures baby and mother-care essentials ranging from feeding bottles to cleaning products and pillows.<\/p>\n
Founded in 1971, the family business was later led by second-generation chief executive Tan Wee Keng. An article published by Singapore Management University in 2018 said the company had about 200 employees and recorded S$16 million in annual revenue in 2016.<\/p>\n
Tollyjoy said the decision to wind down the brand was a “bittersweet moment”.<\/p>\n
“For 55 years, Tollyjoy has accompanied parents through the little moments that make parenting so special,” it said.<\/p>\n
“To every parent and family who welcomed Tollyjoy into your homes, thank you for allowing us to accompany you on your parenting journey.”<\/p>\n
The company said customers can continue to buy Tollyjoy products from its retail partners at “special farewell prices” while stocks last.<\/p>\n
CNA has contacted Tollyjoy for more information.\u00a0<\/p>\n<\/div>\n
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