SINGAPORE \u2013 Once every two weeks, 24-year-old Garrison Lim spends an hour at a sauna, cold plunge, magnesium salt bath and red light therapy session.<\/p>\n
These sessions \u2013 marketed as ways to promote longevity \u2013 help speed up his physical and mental recovery, as well as support his overall well-being, said the occupational therapy assistant.<\/p>\n
The sessions at House Longevity and Sauna Bath House have become part of his routine since June. He has spent $400 so far.<\/p>\n
It is among at least eight longevity-centred wellness centres and clinics that have opened in Singapore in the past four years.<\/p>\n
Some of the establishments that The Straits Times spoke to noted a growing trend of young customers, many of whom are keen to prioritise muscle recovery and cognitive well-being in pursuit of \u201clongevity\u201d.<\/p>\n
House Longevity co-founder Chew Zhi Wei, 36, said he opened it with his wife, Stephanie Ong, after experiencing burnout.<\/p>\n
Chew, a Singapore-trained medical doctor who previously worked at a public hospital, discovered the importance of psychological recovery through saunas and other wellness treatments.<\/p>\n
The centre\u2019s brand manager Lukas Kok, 26, said there is a growing trend of young people who prioritise their wellness and are willing to commit time and money to it.<\/p>\n
Most of House Longevity\u2019s 50-odd clients are in their early 30s, he said.<\/p>\n
Affordability and the non-invasive nature of its services are factors that attract clients, he said, adding: \u201cWe do not want people to just follow the trends and end up causing more harm than good.\u201d<\/p>\n
When asked how the treatments relate to longevity, Chew said they aim to target the root cause of problems that people experience, such as poor sleeping habits or anxiety.<\/p>\n The cold pool at House Longevity studio. For some youth, the sessions are about more than just physical and mental recovery.<\/p>\n ST PHOTO: AZMI ATHNI<\/p>\n<\/figcaption><\/figure>\n Some people like Lim hope that by prioritising their well-being, they can continue doing what they enjoy for longer.<\/p>\n Content creator Michelle Layanto, 28, said she has been interested in nutrition and wellness since she was 20, with the aim of prolonging her health span.<\/p>\n \u201cI believe that everything you do for your body compounds. The small, consistent choices you make in your 20s and 30s \u2013 nutrition, movement, recovery \u2013 show up decades later in your skin, joints, bones and energy.\u201d<\/p>\n Some might see it as being afraid about ageing, she said, but they should instead see it as ageing well.<\/p>\n \u201cI think younger people are waking up to that, and centres like House of Longevity are making it accessible with their affordability and by not being clinical or intimidating,\u201d she added.<\/p>\n Chen Lou, an associate professor at Nanyang Technological University who studies consumer psychology, said young people are increasingly exposed to the idea of \u201chealthy longevity\u201d, particularly through social media.<\/p>\n It fits into a broader culture of younger consumers seeking self-improvement and self-optimisation, she added.<\/p>\n \u201cThese treatments are quite experiential so they can become not only a wellness activity, but also part of someone\u2019s lifestyle and social identity that is shareable on social media,\u201d said Lou.<\/p>\n Chi Longevity\u2019s chief medical operations officer Shamandree Govender, also a doctor by training, said more young clients have been visiting the clinic since it opened in 2023.<\/p>\n This might be because they are now more informed and in touch with their health, she added.<\/p>\n Young people are now more informed and in touch with their health, said Chi Longevity\u2019s chief medical operations officer Shamandree Govender.<\/p>\n ST PHOTO: NG SOR LUAN<\/p>\n<\/figcaption><\/figure>\n \u201cThey have access to a wide range of data from their wearable technologies, from their sleep, diet, movement and nutrition,\u201d she said, adding that young people tend to ask better questions about the needs of their mind and body.<\/p>\n Starting such programmes earlier in life gives them more time and greater opportunity to intervene in their health trajectories, she added.<\/p>\n They also often want to understand their health trajectory in relation to their family\u2019s medical history, she said, adding that her clients range from people in their early 20s to older people. She declined to give details on the number of younger clients.<\/p>\n Yulise Wang, general manager at local wellness facility REKOOP, said the centre has about 300 clients, 90 per cent of whom are aged between 30 and 40.<\/p>\n \u201cWith social media, there is more exposure to the services that we offer, so we have many curious young people who come to try the sessions,\u201d she said.<\/p>\n REKOOP, a technology-driven wellness studio founded in 2024, offers services such as oxygen and red light therapy, cryotherapy and lymphatic drainage.<\/p>\n Clients who come for sessions with longevity in mind usually go for the oxygen and red light therapies, said Wang.<\/p>\n Singapore University of Social Sciences associate professor Kelvin Tan, who studies gerontology, said it is never too young to start focusing on wellness for longevity.<\/p>\n Foundational cellular changes related to ageing begin in one\u2019s 20s and 30s, he added.<\/p>\n Treatments also need to work in tandem with proper sleep, diet, exercise and social connectedness, Tan said.<\/p>\n While sleep is an underpinning factor for all sorts of restoration, including brain and tissue repair, such treatments can be appealing as complementary wellness measures at an affordable cost, he added.<\/p>\n Recent digital innovations such as artificial intelligence and personalised healthcare stimulate interest in the aspiration for longevity, he said, noting that Singapore is one of the world\u2019s blue zones, with an increasing number of centenarians.<\/p>\n Pre- and postnatal coach and personal trainer Alyaa Rauff, 32, said she feels more alive and refreshed after recovery sessions such as red light therapy.<\/p>\n She tried it for the first time after a 6km run in July, with a session at O2 Light Bar. She did not experience the usual fatigue she usually has after a workout, she said.<\/p>\n Though not a fan of cold plunges, which she said leaves her with lingering headaches, Rauff said she enjoys saunas and red light therapies.<\/p>\n She said: \u201cThere are constantly new recovery and wellness treatments, so I\u2019m always curious to see what is out there and what might be worth exploring.\u201d<\/p>\n<\/div>\n SINGAPORE \u2013 Once every two weeks, 24-year-old Garrison Lim spends an hour at a sauna, cold plunge, magnesium salt bath and red light therapy session….<\/p>\n","protected":false},"author":1,"featured_media":86479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-86478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/86478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=86478"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/86478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/86479"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=86478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=86478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=86478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/picture><\/div>
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